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Samsung introduces Smart TVs

Smart Functionality, Enhanced 3D Capabilities; ties up with content developers to develop content.

April 25, 2011:

Digital technology leader, Samsung India has announced the launch of its new Smart TV Lineup across the LED and Plasma platforms that seek to provide a smarter, more connected viewing experience to consumers. Available across LED D5500, D6000, D7000 and D8000 series as well as the D8000 Plasma series, Samsung Smart TVs allow you to easily search for movies, TV shows, browse the web, explore Samsung apps, chat with friends and find many other types of new interactive TV content.

Samsung Smart TVs now feature the convenience of Samsung’s Smart Hub—offering an easily accessible gateway to favorite music, games, movies, TV shows, pictures, and virtually any content online or on a network connected storage device. Key features of Smart Hub include:

Your Video—which delivers recommendations based on a user’s viewing history;

Search All—which makes it easier to search for desired content on your TV and other DLNA-certified connected media storage devices, networked PC and mobile devices, and Internet and video-on-demand services;

Web Browser- which offers full web browsing right from your TV;

Social TV—which makes it easier to chat with friends and family in real-time while watching the same TV content; and

Samsung Apps—the world’s first HDTV-based application store offering about 400 paid and free apps globally that help people connect to their various passions—whether in sports, entertainment, information, games or social networking, thanks to integration with social networks such as Facebook, Twitter and Google Talk.

Smarter, More Stylish Technology

Providing consumers with unprecedented access to favorite media content and shared memories, Samsung’s newest LED and Plasma TV innovations spark an emerging era in which the living room is converging family and technology like never before. Samsung has expanded the capabilities in its 2011 line of products, and has included 3D and smart features in a broader range of LED and Plasma TV models, providing consumers with the ability to bring the smarter life into their homes, no matter what their price range.

This philosophy is woven throughout Samsung’s 2011 flagship products, including its LED and Plasma TVs, which sport new, ultra-thin bezels alongside richer connected entertainment options and Smart Hub functionality. To provide a minimalistic, more immersive viewing experience, Samsung’s LED-D8000, D7000 and D6600 series are virtually edgeless. Featuring a super narrow bezel, the TVs offer a larger screen size without increasing the overall size of the TV, and blend more harmoniously with their surroundings when turned off. In addition, Samsung’s new Plasma TVs feature the company’s cutting-edge Plasma +1 design, which add 1” of additional viewable screen — giving consumers access to a larger viewing area without increasing the size of the TV.

Outlining the 2011 strategy for the flat panel TV category, R. Zutshi, Deputy MD, Samsung India Electronics Pvt. Ltd. said, “As a Company that was the first to launch LED TVs and 3D TVs, we are also taking the lead by introducing Smart TVs to Indian consumers. We are looking at Samsung’s Smart TV becoming the uniting, dominant piece of technology in the home that connects, enables and entertains the entire family. To bring alive the Smart TV experience for our Indian consumers, we have gone in for content tie ups with major content developers like Times Music, NDTV Convergence and Money Control.”

Samsung has launched a range of 12 Smart television models in the screen sizes between 40” to 60” across Series D5500, D6000, D7000 and D8000 priced between Rs. 68,900/- to                     Rs. 400,000/-. The D8000 Plasma is available in 64” screen size priced at Rs. 230,000/-.


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