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NYF announces Finalists for the Radio Advertising Competition

No shortlist from India; US leading the way with 12 nods, Australia in second with 7.

BestMediaInfo Bureau | Delhi | April 13, 2011

The NYF International Advertising Awards® has announced the 2011 Finalists for the Radio Advertising Competition.

Radio is truly the theater of the mind. Which is why creating great radio advertising requires real devotion to craft. Not to mention a great idea, a great script, great actors and great editors. Getting that mix exactly right is something to be very proud of.

15 different countries are represented in the 2011 NYF Radio Finalists, the US leading the way with 12 nods, Australia in second with 7.

2011 International Advertising Awards - Radio Finalists

Australia
Category Brand Title Entrant
Best Use of Medium Earth FM LEO BURNETT MCMAHONS POINT
Beverages Alcoholic Coopers / DIY Beer Coopers DIY Beer: Dodgy Doggy Door / Deadly Doorbell / Short Temper kwp! Advertising Pty Ltd
Home Products/Services Allpest Does not negotiate AUSTEREO PERTH
Home Products/Services Chum Car Ride CLEMENGER BBDO MELBOURNE
Home Products/Services Rid Vuvu Repellent McCann WorldGroup
World Cup Tournament Rid Vuvu Repellent McCann WorldGroup
Chile
Category Brand Title Entrant
Foods WASIL / JANO HOT SAUCE MACHOS 2 PROLAM YOUNG & RUBICAM
Foods WASIL / JANO HOT SAUCE ANNIVERSARY PROLAM YOUNG & RUBICAM
Colombia
Category Brand Title Entrant
Best Use of Medium Salvi Foundation/Cartagena International Music Festival Frequencello Y&R
England
Category Brand Title Entrant
Automobiles Land Rover Driving Test RKCR Y&R
Station Produced BBC Election Clarity RKCR Y&R
France
Category Brand Title Entrant
Cosmetics/Toiletries Unilever/Dove Dove men Ogilvy France
Germany
Category Brand Title Entrant
Auto Parts/Services Mercedes-Benz Recycling LUKAS LINDEMANN ROSINSKI GMBH
Best Use of Medium Galaxxy Pet-Food GmbH Dog Radio GRABARZ & PARTNER WERBEAGENTUR GMBH
Educational Institutions Modern Music School Talent GRABARZ & PARTNER WERBEAGENTUR GMBH
Personal Products Fujifilm Electronic Imaging Europe GmbH First 3D radio commercial Ogilvy & Mather Advertising GmbH
Israel
Category Brand Title Entrant
Best Use of Medium Aids Task Force Get Tested Project Shalmor Avnon Amichay Y&R Interactive Tel Aviv
Direct Response Aids Task Force Get Tested Project Shalmor Avnon Amichay Y&R Interactive Tel Aviv
Lebanon
Category Brand Title Entrant
Best Use of Medium Alfa/Telecommunication Alfa "The Hijack" Leo Burnett MENA
Norway
Category Brand Title Entrant
Healthcare Products/Services Norwegian Women's Shelter Association Emergency Call TRY ADVERTISING AGENCY
Romania
Category Brand Title Entrant
Political/Government Bucharest's City Police / Bucharest's City Police Text Kills 2 GRUPUL PUBLICIS COMMUNICATION SERVICES BUCURESTI SRL
Political/Government Bucharest's City Police / Bucharest's City Police Text Kills 1 GRUPUL PUBLICIS COMMUNICATION SERVICES BUCURESTI SRL
South Africa
Category Brand Title Entrant
Automobiles Mercedes-Benz / Accident Avoidance Features New Friends NetWork BBDO
Transportation/Travel/Tourism Virgin Atlantic Airways VIP Y&R South Africa
Spain
Category Brand Title Entrant
Entertainment Promotion Asefa Estudiantes Basketball Club/Asefa Estudiantes King's Cup McCann Erickson Madrid
Turkey
Category Brand Title Entrant
Entertainment Promotion Istanbul Toy Museum / Istanbul Toy Museum Back To Childhood Leo Burnett Istanbul
United Arab Emirates
Category Brand Title Entrant
Cosmetics/Toiletries Procter and Gamble / Gillette Thank You Body Odor Impact BBDO
Cosmetics/Toiletries Procter & Gamble / Gillette Don't let your beard get weird Impact BBDO
Home Products/Services P&G / Tide Guaranteed Tide Whiteness Leo Burnett Dubai
USA
Category Brand Title Entrant
Business Products/Services FedEx Positive Disclaimer BBDO New York
Business Products/Services FedEx We Understand Radio Campaign BBDO New York
Business Products/Services FedEx Text Message BBDO New York
Business Products/Services FedEx Epiphany BBDO New York
Business Products/Services FedEx Presentation Fan BBDO New York
Business Products/Services Symamtec Norton Internet Security Missing Leo Burnett Chicago
Home Products/Services Craftmans Tools Never Ending Project Y&R
Home Products/Services Craftmans Tools Universe Diorama Y&R
Home Products/Services Craftmans Tools Knowledge Shelf Y&R
Home Products/Services Craftmans Tools Ladder to Heaven Y&R
Home Products/Services Craftmans Tools Bottomless Pit Y&R
Restaurants McDonald's Face/Roommate/Sorry Arnold Worldwide

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