Nestle India appoints Scarecrow Communications as Creative Consultant

Scarecrow gets the mandate to launch a new brand of Nestle India.

Neha S | Delhi | April 18, 2011

Nestle India has appointed Scare Communications Ltd as its “Creative Consultant” for one of their upcoming brands. The agency will handle the business from its Mumbai and Delhi offices.

An Official from Nestle India has confirmed this development; however, there was no confirmation on the business size of the account.

Commenting on the win, Raghu Bhat, Founder Director, - Scarecrow Communications said, “ To work on a Nestle brand, after just one year of launch, is an incredible boost for Scarecrow. But what has been a real eye-opener is - the receptivity, the courage of conviction and lengths to which the Nestle team goes, in the pursuit of a great creative idea. We thank Nestle India Brand team (Virat Mehta and team) for keeping the faith and hope to repay their confidence with communication that moves hearts as well as the market share needle.”

An elated Manish Bhatt, Founder Director, - Scarecrow Communications added, “Nestle is one of the most trusted and legendary brand in the world.  Everyone has born and brought up using Nestle products at the various stages of the life span. Nestle India considering Scarecrow as its Creative Consultant for one of its brands is really overwhelming. And we, at Scarecrow will put our best to fulfill the expectations from Nestle India in terms of creating effective communication.”

The Swiss company Nestlé has been a partner in India's growth for close to a century now and has built a very special relationship of trust and commitment with the people of India.

Nestlé India manufactures products of truly international quality under internationally famous brand names such as NESCAFÉ, MAGGI, MILKYBAR, MILO, KIT KAT, BAR-ONE, MILKMAID and NESTEA and in recent years the Company has also introduced products of daily consumption and use such as NESTLÉ Milk, NESTLÉ SLIM Milk, NESTLÉ Fresh 'n' Natural Dahi and NESTLÉ Jeera Raita.

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