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MPG wins global media account of ESCADA

It was a multi-agency pitch involving Mindshare, phd and the incumbent Mediacom.

BestMediaInfo Bureau | Delhi | April 28, 2011

The international fashion group ESCADA has ended the global media pitch process with a decision for the Media Planning Group (MPG), which will take over the seven-digit account in April 2011 from current holder Mediacom. MPG succeeded in the pitch against Mediacom, Mindshare and phd.

MPG will be handling media planning and buying for all products – with the exception of fragrances and eyewear – in classic and online media. MPG will be responsible for the markets of Europe, the Americas and Asia, with international coordination being managed by MPG Germany out of their Frankfurt office.

MPG is part of the HAVAS group and holds a wealth of experience in the fashion and luxury segment, working for clients such as Hermès, LVMH and Burberry. Besides the competence in the segment, MPG convinced ESCADA with high engagement in pitch and strong know-how in international media coordination.

ESCADA is one of the world's leading providers of high-end women's fashions and is present at more than 1,000 points of sale in over 80 countries around the globe.

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