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Mi Marathi strengthens its primetime programming lineup

Launches seven new shows including Awaaz Mahrashtracha, a music reality show.

BestMediaInfo Bureau | Delhi | April 25, 2011

Mi Marathi has launched Awaaz Maharashtracha, a music reality show where the singing legend, Asha Bhosle will select the best voice of Maharashtra.

This series aims to showcase the young talents of Maharashtra, chosen by musical stalwarts such as Asha Bhosle, Sadhana Sargam & Anand Shinde and honed by some of the best singing sensations of the country namely Anuradha Paudwal, & Kunal Ganjawala. The show also pays a tribute to the age old ‘Guru – Shishya Parampara’ by bringing both the student and the teacher to perform on the same stage.

The 26 part episode has been conceptualized and produced by Gajendra Singh’s Saaibaba Telefilms, much acclaimed for Amul Voice of India, Amul Chote Ustaad, Zee Saregama to name a few.

Mi Marathi is also revamping the prime time band with a whole range of new shows, fusing modern and traditional content, offering viewers a healthy dose of drama, comedy, reality & non-fiction. The lineup includes Mahesh Manjerakar’s ‘Majhi Goshtach Vegali’ & ‘PJ’ which is hosted by Sidharth Jadhav, Rakesh Sarang’s ‘Anolkhi’, Mahesh Kothare’s ‘Firuni Navi Janmen Mi’, Amita Khopkar’s Ek Taas Bhutacha & Ashok Saraf starring Nana o Nana.

Speaking on the new shows, Ashok Kumar Gupta , Chairman & Managing Director, Mi Marathi Media Ltd. said “The channel is excited and very positive about the variety being induced in the programming and the constant reinvention of the prime time content.”


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