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MediaCom appoints Niti Kumar as National Director

Niti will be heading New Business and Insights; based in Delhi, she will report into COO Debraj Tripathy.

Neha S | Delhi | April 14, 2011

MediaCom has appointed Niti Kumar as National Director – New Business and Insights. Niti will be based in Delhi.

A graduate from St Xavier’s College, Kolkata and a post graduate in media planning from MICA, Ahmedabad, Niti has 12 years of experience in the media agency domain. She has worked on a host of blue chip clients like ICI Paints, HBO, Dabur, Amway, Gillette, Reckitt Benckiser, Electrolux, etc.

Speaking on Niti’s appointment, Debraj Tripathy, COO MediaCom India, said, “Niti’s experience and expertise will help in growing MediaCom’s client roster and will add immense value to our media product. She is definitely the kind of talent that we are looking for and her hiring is in line with our objective of having the best people in MediaCom. We bagged both the Gold and the Silver awards in the Best Media Strategy Category, in the just concluded GoaFest and have the largest number of shortlists for the Festival of Media, among all media agencies in the country. It is the great team that we have and people like Niti who make these happen now and will do so in the future. We are delighted to have her with us.”

Niti Kumar adds, “I am extremely excited about my role, here at Mediacom. I look forward to contributing towards the growth of the agency and working with their current clients and people across the country.”

MediaCom, which moved up 6 places in the latest Brand Equity Agency reckoner to hit the 7th position, among media agencies,   is the fastest growing media agency in the country (RECMA Sep 2010). MediaCom manages blue chip businesses like Procter and Gamble, Volkswagen, Skoda, Audi, Dell, Shell, Wrigley, Edelweiss and Aegon Religare among others. MediaCom won the media mandate about a month back.

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