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McVitie appoints Bipasha Basu and Shriya Saran as Brand Ambassadors

The actors to feature in the 360 degree campaign; TVC to be launched later this year.

BestMediaInfo Bureau | Delhi | April 28, 2011

United Biscuits, the world’s third largest producer of biscuits has signed on Bollywood Superstar Bipasha Basu and leading South Indian actor Shriya Saran for endorsing its flagship brand McVitie’s in India. The stars will play a pivotal role in enhancing further, the brand’s aspirational values, through their association in presenting the brand, products and promotional activities.

Announcing the brand ambassadors, Jayant Kapre, President, United Biscuits India said, “United Biscuits stands for its commitment towards offering the highest quality, healthy and best tasting products to its customers. With this association the brand will convey that McVitie’s wide range of products is the top choice for people who choosesmarter ways of living, by combining great taste with healthier products.We feel privileged to have iconic celebrities like Bipasha, and Shriya representing the McVitie’s brand as both share an immense passion for a healthy lifestyle, andembody great values that are a great fit with the brand.The market is growing at a very fast pace and shows tremendous potential in the biscuit category. Both the celebs have mass appeal and we are confident that this will further strengthen the brand’s image and will help us to reach out to more consumers.”

Bipasha and Shriya have been signed on, following the brand’s strategy of increasing its penetration amongst the urban Indian consumers. As part of this strategy, McVitie’s will be launching a new TVC later this year, featuring Bipasha Basu and Shriya Saran.

Speaking about her association with Mc Vitie’s, Bipasha Basu said, “It is a matter of great pride for me to be associated with a brand like Mc Vitie’s. Their tasty and healthy products are a perfect match to my idea of leading a healthy and active lifestyle. I am delighted and very excited to be a part of the brand.”

United Biscuits (UB) is one of the world’s pre-eminent branded snacks businesses. The company produces some of the best known and loved sweet and savoury snacks, with products ranging from biscuits and crackers to cakes and savoury snacks.

Among UB’s popular brand names are McVitie’s, Penguin, go ahead!, McVitie’s Jaffa Cakes, Jacob’s, Jacob’s Cream Crackers, Twiglets, Hula Hoops, Skips, Mini Cheddars, McCoy’s, Phileas Fogg and KP Nuts in the U.K. and BN, Delacre, Verkade and Sultana in Continental Europe.

In India, United Biscuits made its foray in January 2010 with its flagship brand McVitie’s. The brand offers an array of products under its portfolio namely Mc Vitie’s Digestive Biscuits, Marie Biscuits, Cashew cookies, Butter Cookies and chocolate cream biscuits. Today a full-fledged setup with a national presence in over 125 towns,United Biscuits own and operate a world class manufacturing unit in Himachal Pradesh.


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