The new handbag brand in India launches multi-media campaign featuring the bollywood star.
BestMediaInfo Bureau | Delhi | April 6, 2011
Kareena Kapoor has just been signed on as the brand ambassador for LAVIE, the fashionable range of trendy and stylish handbags for women. The super star also shot for the fun and stylish multi-media campaign for Lavie bags and will be seen endorsing this name in many different looks. Why Kareena? “She is fun, stylish and trendy and hence is a perfect fit for the brand.”
The concept of the campaign - ‘Me, Myself, I’ comes though the visuals where Kareena will be seen sporting the same look in different bags. LAVIE showcases a different bag for every possible mood a girl can have and boasts of a mammoth collection of over 200 bags for each season.
Commenting on her alliance with Lavie Bags, gorgeous diva Kareena Kapoor said,“We woman have our share of ups and downs. Nothing can lighten the mood better than a great accessory and a woman’s accessories speak for her. LAVIE has an exciting variety of designs to match every mood and every occassion, whether a chic or elegant look. I am proud to be a part of this association, after all I am Lavie, which means life.”
Speaking on the occasion, Sandeep Goenka, Business Head of the brand says, “Kareena very well resembles the personality of Lavie and the association with her is synonymous with our brand. The LAVIE collection offers stylish and accessible handbags for today’s jet-setting women which is now readily available all over India.”
Lavie offers trendy and accessible handbags with a focus on fast fashion for today’s jet-setting woman. The chain is rapidly expanding across India with their range of women’s handbags which are in par with popular international trends. This chic and stylish brand offers an extensive line of women’s bags for every occasion or mood. Their products bring out the essence of innovation and originality in the designs with fresh stocks hitting the stores every two weeks.
Lavie, the In house brand of Planet Retail will open its exclusive doors in Mumbai, Delhi, Bangalore, Ahmedabad amongst other cities in the coming months. Some of the other premium International brands brought into India, by Planet Retail, include Accessorize, GUESS, Nautica, NEXT and DEBENHAMS.