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IPL 4: HDFC Life associates with Rajasthan Royals yet again

The life insurance major becomes the Principal Associate Sponsor for the third consecutive year.

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BestMediaInfo Bureau
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IPL 4: HDFC Life associates with Rajasthan Royals yet again

'LAVAZZA' partners with the team as the “Official Coffee Partner”.

BestMediaInfo Bureau | Delhi | April 11, 2011

publive-imageHDFC Life, one of India's leading private life insurance companies, has announced its association with Rajasthan Royals for the third consecutive year as the Principal Associate Sponsor in the fourth season of the Indian Premier League (IPL 2011).

Commenting on the association, Sanjay Tripathy, EVP & Head - Marketing and Direct Channels, HDFC Life said, “We are glad to continue our association with Rajasthan Royals for the third consecutive year. With a new, young and energetic team this year, along with some of the highly experienced international players under Shane Warne's leadership, the team continues to epitomize the values of resilience, commitment and intensity and never say die attitude. This spirit goes well with our brand thought – Sar Utha ke Jiyo.”

“Our association with Rajasthan Royals is aimed at bringing to the fore our common values – self respect or living life with head held high. This year too, Rajasthan Royals will enter the competition as underdogs but I am confident that their self belief and self confidence will help perform to their highest potential” he added.

In this association with the Rajasthan Royals, HDFC Life will reward excellence in the field with the "Sar Utha Ke Jiyo"- Most Valuable Player of the Match award. The Rajasthan Royals coaching staff along with the team captain, Shane Warne, will select the Most Valuable Player of the Day from the Rajasthan Royals team, who will receive this honour along with a cash incentive of USD 1000.

Rajasthan Royals have also got Lavazza as their 'Official Coffee Partner'.

As part of the partnership with Rajasthan Royals, Lavazza, during the Indian Premier League, would line up various promotional activities in the country to engage local cricket enthusiasts and support the Rajasthan Royals team on ground at the Barista Lavazza Cafés. On every transaction at any participating Barista Lavazza outlet, consumers would be entitled to get a scratch card and an assured gift with every card. Consumers would be entitled to enjoy the one of following-

  • One Lucky Winner will get to spend an entire day with the Rajasthan Royals Team
  • Few Lucky winners get a chance to meet their favorite Rajasthan Royals player at Barista Lavazza Café
  • Lavazza Blue Machines
  • Lavazza “CLUB” R & G  tins
  • Signed Merchandise from the Rajasthan Royals players like Bats & Balls
  • Barista Lavazza vouchers
  • Bean'O'holic  preloaded Gift card

Apart from the assured gifts, all the coffee and cricket fans will be able to enjoy their favorite cup of coffee in stadium for all the Rajasthan Royals home games while cheering for their team.

R Shivashankar, Director South Asia, Lavazza said, “We are very excited to partner with the Rajasthan Royals team as their Official Coffee Partner. Cricket being such a rage in India, it was natural for us to partner with one of the leading teams of the Indian Premier League, a tournament that invokes such great passion amongst cricketing fans all around the world. A host of exciting promotions and activities to engage with our consumers are being planned at the Barista Lavazza cafes; we look forward to a great cricket season.”

Raghu Iyer, Chief Marketing Officer, Rajasthan Royals, said, “We are very pleased to partner with Lavazza and we welcome them to the family of Rajasthan Royals. This partnership is very unique in terms of the outreach that Lavazza would be able to offer Rajasthan Royals to engage with the wide cricket-loving consumer base of the country. Coffee with Cricket is one exciting combination that we look forward to in this upcoming season of the IPL.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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