Frankfinn drags Dum Maaro Dum to Delhi High Court

Seeks permanent ban restraining infringement, dilution and tarnishment of its trademarks in the film releasing this week.

BestMediaInfo Bureau | Delhi | April 20, 2011

Frankfinn Institute of Air Hostess Training, is the World's No.1 Institute for providing Air-Hostess Training. In the month of June,2010 Fox Star Studio India approached Frankfinn for in film branding of its institute, by showing Bipasha Basu as one of the students completing her Air Hostess training course from Frankfinn Institute. Frankfinn initially agreed with the proposal and shared with the producers its Trade Marks, logos, images of Signage as well as students uniform. However during discussions, it was realised by Frankfinn that overall portrayal of Air Hostess in the film is not line with high standards of education, training and ethics imparted by Frankfinn, and hence it refused in writing the proposal of these renowned producers.

However, on 11th of April, 2011, to its great surprise Frankfinn learnt through its creative design consultant in Mumbai that a logo and image deceptively and remarkably similar to that of Frankfinn has been used by such renowned and established film producers of Bollywood & Hollywood in their movie DUM MAARO DUM. They have done so despite clear cut refusal of proposal by Frankfinn in June 2010 itself and unambiguous instructions of Frankfinn to the producers that nothing should be portrayed in the said film as having any similarity to Frankfinn's name, branding or uniform in any manner whatsoever.

The impugned twisting and dilution of Frankfinn's trade mark by the film producers of such a stature is highly uncalled for. It seems to be an intentional malicious assault cutting at the roots of the Frankfinn's business and is causing irreparable loss and injury to its reputation which Frankfinn has earned with years of hard work toil and expense of huge amount of money.

On 19^th April, Delhi High Court has admitted the injunction application of Frankfinn. The contentions placed by its counsel were duly considered and the court has taken cognizance and issued the notice to Ramesh Sippy and Fox Star Studio, the producers of the film, and others to be present in Delhi High Court on Thursday, 21st April, 2011.

Comparison of Frankfinn Signage and Logo with the Signage used in the movie Dum- Maaro- Dum.

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