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FOOD first launches on Dish TV

Real Lifestyle Network’s English language premium food channel will be beamed on Channel Number 460.

BestMediaInfo Bureau | Delhi | April 8, 2011

Alva Brothers owned Real Lifestyle Network today announced its distribution alliance with Dish TV, Asia’s largest Direct-To-Home satellite television provider, for its premier offering, FOOD first - a 24x7 English language channel dedicated to food and food related entertainment.

A pay channel, FOOD first will now be available on channel 460 on Dish TV network in addition to select digital and analogue cable networks across the country. FOOD first will target 18+ upwardly mobile English speaking viewers.

Speaking on the announcement, Manisha Tripathi, Business Head - Real Lifestyle Broadcasting Pvt. Ltd. said, “FOOD first promises to be an exciting destination for all food lovers with its entertaining programmes made with world class production values showcasing some of the best and most renowned culinary talent from India and around the world. The viewers can enjoy the most recent programmes hosted by the international culinary icon Gordon Ramsay, see an enchanting journey through Spanish cuisine with Hollywood star and foodie Gwyneth Paltrow and her celebrity friends.”

She further added, “We are extremely happy to partner with Dish TV as it enables the reach of FOOD first to over 10 million relevant viewers across the country, offering them the best in FOOD entertainment from around the world and India.”

Commenting on the tie-up, Salil Kapoor, Chief Operating Officer, Dish TV said, “As the market leaders and innovators, Dish TV has delivered many firsts to its ten million plus subscribers. With FOOD first, our subscribers can embark on an entertaining gastronomic journey with some of best chefs and renowned celebrities. This association reflects our commitment to offer world class TV viewing experience to our customers.”

FOOD first will present some of the best food focused programmes shot in high-definition, featuring the biggest names in the world of food. To the viewer, FOOD first promises to be a highly entertaining experience of the world through food.

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