Dum Maaro Dum takes the 2nd highest opening of 2011

Released worldwide on 22nd April, the movie grosses Rs.11.4 crores on the opening day.

BestMediaInfo Bureau | Delhi | April 25, 2011

Amidst the IPL fever, Dum Maaro Dum has taken a massive opening grossing Rs 11.4 crores across India, US, UK, UAE and Australia/ NZ.

In India the film has hit a huge six during IPL season - a box office of Rs 6.2 crores net including paid previews which is the 2^nd highest opening day for any Bollywood film this year.  The positive word of mouth on the film has seen evening shows fueling the box office growth.

Compared to the films released in 2011 Dum Maaro Dum has opened only behind Yamla Pagla Deewana. In the film has had the 3^rd biggest opening in North India after Yamla Pagla Deewana and Thank  You. The film also enjoys the biggest Opening in the South market for any Hindi film this year.  Infact in Mysore the film has registered double the box office of any other Bollywood film released in 2011.

Alok Tandon, CEO, INOX says “DUM MAARO DUM has got a very good opening as we expected. The movie is appealing to a cross section of audiences across the country and in spite of IPL we have seen an increase in footfalls leading to a big jump in the box office across our plexes.  We are positive the pace will continue in the coming week.”

“The capital has given DMD a superb opening!  Across Delhi shows picked up during the course of the day with evening shows running houseful” says Sanjay Ghai – Mukta Arts, distributor for Delhi/ UP/ East Punjab.

Undoubtly, the movie has earned a chance to pull the movie buffs to theatre amidst a long cricketing action. However, tt is to be seen if it continues performing well in the coming days.

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