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Creativeland Asia appoints Roy Menezes as Creative Director

Roy comes in here from Rediffusion – Wunderman where he was a Creative Director.

Neha S | Delhi | April 15, 2011

Creativeland Asia has brought on board Roy Menezes as Creative Director of its digital operations. The appointment is a step further towards bringing together technology and creativity.

Roy’s experience spans across print, television and the digital medium, with the latter being his forte. Roy moves in from Rediffusion - Wunderman, the digital and direct communications arm of Rediffusion India, where he was a Creative Director.

Commenting on Menezes’ appointment, Sajan Raj Kurup, Founder & Creative Chairman, Creativeland Asia said, “In the last few years, we have reinforced our hold of the digital media and have successfully executed some very brilliant campaigns in the digital space which have been applauded and awarded world over. While I met several people, Roy’s mastery over the medium and his passion for creativity made me finally bring him on board. I’m sure his judgment, drive and experience will take us much further.”

On his new role, Roy Menezes commented, “I am all geared up to work as part of one of the hottest creative and strategic solutions companies in Asia. What drew me towards Creativeland is the high culture and creativity; while all the work has been very distinct from each other, they all carry the same appeal. The campaigns have been unique in approach, uncompromising in delivery and most relevant and effective for brands. It excites me to see how I can put my experience to create.”

Having led Digital teams in both large and small organizations, Roy has been associated with RMG Connect and Tribal DDB in the recent past, where he led teams to win awards for campaigns like the Idea Cellular “Idea Mobile Roadie Challenge” and the Reliance Mobile “Go for it”.

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