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Candid Marketing wins six new businesses

Adds Axis bank, Kara Refresh Wipes, Oreo and Tang to its portfolio along with Xbox 360 Kinect and McDonalds.

BestMediInfo Bureau | Delhi | April 21, 2011

Candid Marketing, India’s No.1 Brand Activation agency has bagged the activation campaigns for six new brands in the first quarter of 2011. The company began the year by adding Axis bank, Kara Refresh Wipes (Aditya Birla Group), Oreo and Tang to its portfolio. Along with them, the company is also in the process of executing activities for Microsoft’s Xbox 360 Kinect and McDonalds.

During the biggest cricketing event in the world- Cricket World Cup 2011, Candid Marketing used stadiums as a platform to sell Kara Refresh Wipes as a part of their activation campaign. The company also organized a two day long conference named ‘Indian Families Thinking Global’ for Axis Bank in Gurgaon to discuss issues that arise in family businesses.

The launch celebration for the iconic biscuit brand Oreo by Cadbury India, as part of Kraft Food Group was conducted in Mumbai with the primary aim of inviting employees and their children to spend some quality time together while at the same time promoting the world renowned Oreo ritual of Twist, Lick & Dunk. Candid Marketing also undertook the sampling activity for Kraft Foods’ orange-flavored drink Tang.

For Mc Donald’s, Candid is executing a multi-city in-store promotion strategy with an aim to target kids and families. An In-store promotional strategy will also be executed shortly for Microsoft’s revolutionary gadget “Xbox 360 Kinect” in electronic retail stores across the country.

After winning these new clients, Devika Sharma, Managing Partner, Candid Marketing says, “The start to this year has been simply remarkable, both in terms of engaging with new brands, as well as the pioneering work done by the team. At Candid, it has always been our endeavor to ensure that we continue to provide solutions that assist clients to create optimum impact.”

The Brand Equity – Ad Agency Reckoner which is an annual survey conducted by The Economic Times and IMRB,  has ranked Candid Marketing as the No. 1 agency in brand promotions for the second time in 2011.


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