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BCCL elevates Bhaskar Das as President

Ropes in Arunava Das Sharma at Executive President position which was earlier held by Bhaskar Das.

BestMediaInfo Bureau | Delhi | April 6, 2011

Bennett, Coleman and Company Ltd. (BCCL) has elevated its Head for revenue division and Executive President Bhaskar Das as President. The company has roped in Arunava Das Sharma to fill the position vacated by Dr. Das. Arunava is another senior appointment after Ravi Dhariwal who has non-media background. He comes in here from Whirlpool US will report into Dr. Das.

As the Executive President, Bhaskar Das was responsible for maximization of the company's volume & value market share, by ensuring quality service to business constituents and driving value innovations. However, his new and additional responsibilities are not known so as yet.

Being a member of the Management Committee of BCCL enables him to leverage his skill sets across the Group's businesses. Apart from being integrally involved in the broad strategic direction of the company, Dr. Das is also a board member of ZOOM Entertainment Network Pvt. Ltd., Times Guaranty Ltd., Optimal Media Solutions Ltd., World Wide Media (a BCCL – BBC joint venture company marketing the Group's magazines) and Vijayanad Printers Ltd. (a recentacquisition of BCCL).

With media being at the center of all his activities, he is also a part of various significant industry bodies including MRUC and Ad Club Bombay.

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