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Arms Crestra wins creative duties for

Launches ad campaign that redefines laws of senior recruitment

Neha S | Delhi | April 26, 2011, India’s premier job search portal, focused exclusively on senior management professionals, has appointed Arms Crestra, a brand communications consultancy, as its creative agency.

Arms Crestra has worked on creating a launch campaign that is provocative and will establish a strong connect with senior candidates as well as employers. The theme of the campaign ‘the laws of senior recruitment’ challenges existing hiring practices and highlights changes that have been brought about with the launch of HeadHonchos.

Hansa Sachdeva, Chief Marketing Officer, said, “HeadHonchos was launched with the aim of redefining the way senior management professionals search for jobs. The campaign reflects our focus on the specialised requirements of senior candidates and our commitment to making their job search less stressful and more effective. The Arms Crestra team have worked with us to create a campaign that makes a strong yet sensitive statement about the difference we bring.”

Debashis Bose, MD & CEO Arms Crestra, said “We are delighted on being appointed as the creative agency for and to be a part of a pioneering brand in the online space. The launch campaign created by us for is deliberately provocative and repositions the existing paradigm of senior recruitment.”

Arms Crestra, has a portfolio of blue chip clients such as Haier, World Gold Council, Business World and Religare SRL Diagnostics.

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