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Airtel digital TV adds two new interactive services

Expands bouquet of interactive services to 5, iDarshan & iGoodlife to join iLearn, iNews, iAstro.

April 7, 2011:

Airtel digital TV- the DTH service from Bharti Airtel has added two new interactive services - iDarshan and iGoodlife. With this, Airtel digital TV now has 5 unique interactive applications as part of its interactive services portfolio. Customers can access iTV applications by just pressing the iTV button on their Universal Remote.

Designed so as to provide multiple video/audio feeds at the same time in a snackable format, the applications enable the customers to catch up with their particular interests, anytime they like. So, just get going on that exciting new recipe OR enjoy the serene chants from live aarti from your favourite shrine before starting your day!

According to Mr. Sugato Banerji, Chief Marketing Officer, Airtel digital TV, Bharti Airtel, "Content has always been central to our endeavours at Airtel digital TV.  We understand that lifestyle and devotional content have been the biggest forms of entertainment for India. We are delighted to introduce the two new interactive services on our digital TV platform. We believe iDarshan and iGoodlife are powerful services that will enrich the lives of our valued customers by providing choice and convenience. Airtel digital TV has always led the way in introducing industry leading innovations and these introductions will make for an interesting blend of content that is more engaging and fulfilling for our customers.”

iDarshan would enable customers to enjoy Live Aarti from the four shrines-Tirupati, Vaishno Devi , Golden Temple and Shirdi. Apart from this, the iTVapplication would also have library content playing when the Live Aarti is not available. iDarshan is powered by Shemaroo and Divinevistaas. The channel will bring Live Aartis every morning and evening, devotional movies and songs, debates, discussions, pravachans, satsangs, discourses, travel episodes from shrines across the country and pilgrimage information all within the comfort of ones home.

iGoodlife is aimed at the increasingly discerning home-maker who looks to continually improve the home environs that suit both their lifestyle and individual needs of their family members. This iTV application has content centred around four categories - Cooking, Health, Lifestyle and Family and is powered by NDTV GoodTimes.

Both these services are currently available as Free Preview to all Airtel digital TV customers for the next week, post which iDarshan would be available @ Rs.15 per month and iGoodlife @Rs.10 per month a la carte. To activate their iTV service of choice, customers need to call 12150.

Along with iDarshan and iGoodlife, Airtel digital TV also has three other interactive applications -iLearn, iNews and iAstro.

· iLearn is an interactive and fun tutorial for children ranging from classes 1 to 5

· iNews is an exciting news application for multiple news bits

· iAstro provides detailed forecast for the day – both as per astrology and numerology


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