Volkswagen Joins Hands With IPL; Launches IPL Edition Of Vento

The German carmaker brings its concept of action models into India; sales kicks off in April.

BestMediaInfo Bureau | Delhi | March 11, 2011

Volkswagen has introduced a special edition of its popular model, the Vento, coinciding with Season 4 & 5 of the Indian Premier League.

With this launch Volkswagen brings its concept of action models into India. The Vento IPL Edition will be the first such model to be introduced in the Indian market and would pave the path for higher volume for the already popular model.

The Vento IPL Edition is loaded with a state-of-the-art colour touchscreen multimedia player that includes a navigation system among other things, plush leatherette seats and a host of specially branded accessories. All for a competitive price of Rs. 7.24 lakhs ex showroom New Delhi.

Apart from the special features that go into the car, Volkswagen will give all its Vento IPL Edition customers an apt gift of a cricket kit.

The cars will go on sale from the first week of April.

Commenting on the introduction of the Vento IPL Edition, Neeraj Garg, Member of Board and Director, Volkswagen Passenger Cars, Volkswagen Group Sales India Pvt. Ltd. said, “The award winning Vento was specially designed for the Indian customer and has become very popular since its launch last September, hence, the perfect choice for an action model for this market. The Vento IPL Edition adds to our existing line-up as we continue to strive to give our customers innovations and at the same time value for money in our products.”

Lutz Kothe, Head of Marketing and PR Volkswagen Group Sales Pvt. Ltd. added by saying, “Globally Volkswagen introduces special editions which have been very successful. The IPL edition is our first step towards a similar initiative. We will be adopting a complete synergetic marketing approach during the IPL to reach out to our customers across our carline.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com