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NYF to honor Keith Reinhard with 2011 Lifetime Achievement Award

Legendary advertising executive and Chairman Emeritus of DDB Worldwide will receive the award on 5th May.

BestMediaInfo Bureau | Delhi | March 29, 2011

New York Festivals® International Advertising Awards will honor legendary advertising executive Keith Reinhard, Chairman Emeritus of DDB Worldwide, with the prestigious NYF Lifetime Achievement Award. Reinhard will be presented the award on Thursday, May 5th at the 2011 International Advertising Award’s New York Show, recognizing the World’s Best Advertising™.  The show takes place in New York City on May 4th & 5th.   The NYF Lifetime Achievement Award recognizes prominent industry leaders whose accomplishments and contributions have advanced the field of advertising and made a lasting impression on the creative community.

"I'm very honored by this recognition, especially because it comes from a festival that bears the name of the city I believe to be the world's center of culture and creativity—a city I'm proud to call home." – Keith Reinhard, Chairman Emeritus, - DDB Worldwide.

Keith Reinhard is Chairman Emeritus of DDB Worldwide, which ranks among the world’s largest and most creative advertising agency networks, with 200 offices in 90 countries.  During his days as a working creative, Keith was responsible for McDonald’s “You Deserve a Break Today” and for the Big Mac tongue twister, “Two-all-beef-patties-special-sauce-lettuce-cheese-pickles-onions—on a sesame seed bun,” as well as State Farm’s long running theme, “Just Like a Good Neighbor, State Farm Is There.”

In 1986, Keith was one of the architects of the advertising industry’s first and only three-way merger, creating Omnicom, which today ranks as one of the world’s largest advertising and marketing services holding company.  Concurrent with the creation of Omnicom, Keith accomplished the merger of Doyle Dane Bernbach and Needham Harper Worldwide to create the present network, DDB Worldwide.  Under Keith’s fifteen-year tenure as Chairman and CEO, DDB produced award-winning work for a long list of blue-chip clients, including Anheuser-Busch, Volkswagen, McDonald’s, Diesel, Philips Electronics, and many more.

Keith is member of the Advertising Hall of Fame, and Advertising Age has referred to him as the advertising industry’s “soft-spoken visionary.”   In 1999, he was named by Advertising Age as one of the top 100 industry influentials in advertising history.

“Keith Reinhard is the reason I joined DDB. He is the personification of the magic that made DDB so special and so different throughout the last decades,” said Amir Kassaei, Chief Creative Officer - DDB Worldwide. “But he is more than that. He is the best proof that you can be a charismatic and visionary leader by being a great human being who lives every day the principles of humanity and creativity.”

The 2011 NYF International Advertising Awards, honoring the World’s Best Advertising™ will take place on May 4th and 5th at Skylight West in New York City.  This two-day celebration will feature keynote speakers, including a presentation entitled “Creativity Whatever!”  by Keith Reinhard.  In addition, there will be creative panel discussions, screenings, and gallery exhibits, as well as the presentation of the NYF Lifetime Achievement Award and 2011 NYF Advertising Awards winners.


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