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Mumbai Votes For ET NOW On Budget Day

Remains No.1 channel in Mumbai across all English News Channels (General & Business) with 25% Market Share.

Mumbai, March 7, 2011

ET NOW, the 24-hr English business news, on Budget Day was the clear Number 1 channel in Mumbai across all English News Channels (General & Business) with 25% Market Share. Also in Mumbai, ET NOW was the market leader in English Business News Genre with 57% Market Share & in Overall Business News Genre (English & Hindi) with 45% Market Share.

(Source: TAM, TG: CS AB Males 25+ yrs, Market: Mumbai, Time Period: Budget Day 28th February, 2011 – 0000-2400hrs)

On the Budget Day, ET NOW was live from the ‘Bombay Stock Exchange’ along with an audience of traders, technical analysts & fundamental experts who, through the trading hours of budget day, helped the viewer take the right trade call by providing them with a definitive Buy-Sell-Hold stock recommendations. And during the post trading hours, ET NOW’s ‘Budget & You’ brought out the highlights of the budget with reactions from the Corporate India, policy makers, macro economists & tax experts to provide the viewers with all the information that will be useful in making informed investment decisions.

Throughout the day of Budget, ET NOW featured the biggest names of India Inc., high profile policy makers & ministers and top flight economists who shared their outlook on this year’s union budget. Some of big guests who were present on the channel on the budget day were Uday Kotak, Swaminathan Aiyar, Chanda Kochhar, Shikha Sharma, Kishore Biyani, Rahul Bajaj, Madhu Kela, Yashwant Sinha, Kapil Sibal and Salman Khurshid.

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