MediaCom Wins Media Duties For MakeMyTrip.com

The account size is estimated at around Rs.30 crore; Starcom is the incumbent agency on the business.

Neha S | Delhi | March 14, 2011

MediaCom has won the 30 crores MakeMyTrip.com media business following a multi-agency pitch. The business moves from the previous agency Starcom, which had been handling it for the last 5 years.

Commenting on the move Mohit Gupta, Chief Marketing Officer, Offline Marketing, MakeMyTrip.com said, “After a hugely successful 2010 when MakeMyTrip established its leadership position in India, we are now embarking on an ambitious growth plan for 2011. We aim to focus on our communication strategy as part of our aggressive marketing plans. MediaCom as an agency has displayed great caliber and holds promise in successfully executing our communication strategy. We are glad to be associated with them and are looking forward to a fruitful relationship.”

Says Debraj Tripathy, COO, MediaCom India on the win, “We are thrilled to begin our association with MakeMyTrip.com. The opportunity to use our skills, to help MMT further their brand and business is immense and we are looking forward to the challenge”. Adds Vinish Joshi, General Manager, MediaCom Delhi, who led the pitch “We look forward to doing some great work on MakeMyTrip”.

MakeMyTrip is India's leading Online Travel Agency (OTA) and also the only OTA from India to ahave listed on the NASDAQ. MakeMyTrip has also been ranked second in the Great Places to Work survey of 2010, conducted jointly by the Great Places to Work Institute and The Economic Times.

MediaCom, which moved up 6 places in the latest Brand Equity Agency reckoner,  is the fastest growing media agency in the country (RECMA Sep 2010). MediaCom manages other blue chip businesses like Procter and Gamble, Volkswagen, Skoda, Audi, Dell, Shell, Wrigley and Aegon Religare among others.

Neha@BestMediaInfo.com

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