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Mass Movement: 4 Senior Officials Resign At Rediffusion Y&R

After the departure of Mahesh Chauhan and Sandeep Madan, recent resignations jolt the agency.

Neha S | Delhi | March 23, 2011

After the departure of Group CEO Mahesh Chauhan and EVP Sandeep Madan, Rediffusion Y&R has seen 4 more back to back exits at senior level. Recent major setbacks have been the exit of Executive Vice President Nisha Singhania, Chief Creative Officer Minakshi Achan, Executive Creative Director Anisha Sarin and South Head Paritosh Srivastava.

Highly placed sources in the industry have confirmed the development with has learnt that Nisha Singhania and Anisha Sarin are all set to join Saatchi & Saatchi Mumbai. Singhania has been with the agency for close to 5 years.

Paritosh’s next destination is Publicis Ambience Mumbai. Paritosh Srivastava joined the agency with Mahesh Chauhan in 2003 and was elevated as Head of South and Vice President in 2009.

Not only this, the big news is that Minakshi Achan is joining hands with Mahesh Chauhan to start new venture. Achan has been with Rediffusion – Y&R for more than 11 years. Another Chief Creative Officer at the agency Sagar Mahabaleshwar had quit the agency recently to join Bates141.

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