India-Pakistan Semifinal delivers earth shattering TRP

No surprise, no doubt; it is like once in a lifetime TRP; almost double than the matches with Australia & England.

Rajat Arora | Delhi | March 31, 2011

As everyone called it by many names be it high-voltage match or the biggest encounter or the father of all matches and so on so, the Semifinal of ICC Cricket World Cup 2011 between India and Pakistan played in Mohali yesterday has delivered the TRP which could be termed as earth shattering or never seen before or once in a lifetime. The match that was seen by almost every one in India has garnered the TRPs double than the India-Australia or India England encounters in this World Cup.

According to the viewership analysis data released by overnight rating agency aMap, the average rating for the match has been recorded at 11.74 points with a peak rating of 20.02 at 22.02 pm on 30^th March, 2011 (All India CS 4+). The Peak Ratings 20.02 were recorded in the end when India's win was getting confirmed.

Earlier, India-Australia clash in quarterfinal on 24^th March had recorded the 6.53 points rating with a peak of 10.1 points while India-England match which remained a nail biting tie had garnered the rating of 6.44 points with peak rating of 10.05.

Since it was a kind of national holiday, the next data recorded on the aMap people meters is also a kind of obvious result. Average Time Spent/viewer was 160 Minutes per person – by far the highest in this world cup , compared to India Australia – 115 Minutes and India England 99 Minutes.

Even it was a working day, in Total 67.3 million viewers watched the match giving superbly good news for Advertisers.

Some interesting findings suggest that yesterday's match led to a 20% dip in the full day GRPs of the GEC genre, with a subsequent increase of 514% in the GRPs of the sports genre over the average of last 4 Wednesdays.

At the same time, the time spent for the sports genre increased by 248%, respectively. Thus, leading to 13% drop in time spent, respectively, for the GEC genre over the average of last 4 Wednesdays.

But the climax of this high voltage cricket world cup is yet to come when India will play its Final match with Sri Lanka on Saturday, 2nd April, 2011.

Rajat.Arora@BestMediaInfo.com

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