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India-Australia Match Breaks All The TRP Records

As expected, the biggest quarterfinal clash recorded the peak rating of 10.10 on aMap people meters.

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India-Australia Match Breaks All The TRP Records

As expected, the biggest quarterfinal clash recorded the peak rating of 10.10 on aMap people meters.

Rajat Arora | Delhi | March 25, 2011

publive-imageThe ICC Cricket World Cup 2011 is getting bigger by day and what could have been bigger than a knock-out clash between India and Australia in the quarterfinals. The match that saw India advancing through the semifinals, remained the winner among all the previous matches in terms of TRPs. Even if it was played on a working day, the match attracted maximum TRPs and recorded maximum time spent on match channels.

According to the viewership analysis data released by overnight rating agency aMap, the average rating for the match has been recorded at 6.53 points with a peak rating of 10.10 at 22.32 pm on 24th March, 2011 (All India CS 4 +).

Earlier, India-England match which remained a nail biting tie had the maximum rating of 6.44 points with peak rating of 10.05.

Not only this, the involvement into the match towards the end was so higher that the time spent too broke all the records. On an average, people spent 115 minutes which was 97 Minutes during the match between India and England.

Being the working day, the reach of the match remained at 53 million (ESPN + Star Sports + Star Cricket + DD), lower than the India-England match which was played on Sunday, 27th Feb, 2011.

Rajat.Arora@BestMediaInfo.com

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