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Imagine Dil Se Outperforms With Zor Ka Jhatka In UK

Channel grabs number 2 position with phenomenal ratings for the Shahrukh Khan hosted show Zor Ka Jhatka.

BestMediaInfo Bureau | Delhi | March 1, 2011

True to its name, Imagine Dil Se’s new show hosted by Bollywood King, Shah Rukh Khan has given the competition a ZOR KA JHATKA and seen the market share of the channel grow phenomenally.

Official viewing figures released today by UK audience measuring body, BARB, shows that Imagine Dil Se is the second most watched Asian TV channel in the UK after Star Plus. Imagine Dil Se, which is currently available only on the Sky Digital platform (free-to-air), had a weekly reach of 832,000 for the week ending Sunday, 13th February 2011.

Other Asian TV channels that are measured by BARB include Sunrise TV - weekly reach of 546,000 (Sky Digital only), Star Gold - weekly reach of 543,000 (Sky Digital only) and Zing with a weekly reach of 395,000 (Sky Digital and Virgin Media)

Siddharth Jain, Vice President and Deputy General Manager,  Distribution & Business Operations  Turner India, said "Zor Ka Jhatka has delivered the desired ratings for us, we are delighted that Imagine Dil Se has  surged ahead to the No 2 position in UK with strong ratings in prime time. We are committed to providing our worldwide audience with engaging and entertaining content and I am happy to share that Imagine Dil Se is following up the success of Zor ka Jhatka with its next unique reality show titled Shaadi Teen Crore ki.”

Shaadi Teen Crore ki, is a show where a simple class family is given Rs. 3 crore to host a wedding beyond their wildest imagination.

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Comments (5)
  • surat khan - 8 years ago

    its a very interesting reality show i like it very much its one of my favourite show i wants to be in it if i can please inform me bye

  • Tripti Pulg- 8 years ago

    The show is superb.Thank you Shah Rukh.

  • Tripti Pulg- 8 years ago

    The presence of Shah Rukh made the show superb.Thank you Shah Rukh.

  • shahla chan- 8 years ago

    i wonder how they count the TRP here. never heard so much negative reporting, b 4,well, then it was not that bad any way.

  • sukhwinder - 8 years ago

    i wana joien the contest my phone num.9041187378 and email ad.sukhwinder u show is very nice.