Imagine Dil Se Outperforms With Zor Ka Jhatka In UK
Channel grabs number 2 position with phenomenal ratings for the Shahrukh Khan hosted show Zor Ka Jhatka.
BestMediaInfo Bureau | Delhi | March 1, 2011
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True to its name, Imagine Dil Se's new show hosted by Bollywood King, Shah Rukh Khan has given the competition a ZOR KA JHATKA and seen the market share of the channel grow phenomenally.
Official viewing figures released today by UK audience measuring body, BARB, shows that Imagine Dil Se is the second most watched Asian TV channel in the UK after Star Plus. Imagine Dil Se, which is currently available only on the Sky Digital platform (free-to-air), had a weekly reach of 832,000 for the week ending Sunday, 13th February 2011.
Other Asian TV channels that are measured by BARB include Sunrise TV - weekly reach of 546,000 (Sky Digital only), Star Gold - weekly reach of 543,000 (Sky Digital only) and Zing with a weekly reach of 395,000 (Sky Digital and Virgin Media)
Siddharth Jain, Vice President and Deputy General Manager, Distribution & Business Operations Turner India, said "Zor Ka Jhatka has delivered the desired ratings for us, we are delighted that Imagine Dil Se has surged ahead to the No 2 position in UK with strong ratings in prime time. We are committed to providing our worldwide audience with engaging and entertaining content and I am happy to share that Imagine Dil Se is following up the success of Zor ka Jhatka with its next unique reality show titled Shaadi Teen Crore ki.”
Shaadi Teen Crore ki, is a show where a simple class family is given Rs. 3 crore to host a wedding beyond their wildest imagination.
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