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Euro RSCG suggests Dettol during exams in new campaign

Launches 360 degree campaign including TVC, Print ads and online education program; watch the TVC here.

Neha S | Delhi | March 22, 2011

Coffee mug in one hand a book in the other one… yes… it is the time for exams. But burning the midnight oil is not enough… it is extremely important to understand that your preparation with 100% health will give you a 100% result. Dettol, one of the most “trusted” germ protection brand from the stables of Reckitt Benckiser has come up with a campaign during exams called "100% Health 100% Marks".

The idea is to promote healthy habits with children especially during examinations. This campaign is yet another initiative taken by Dettol to educate people on habits that would protect them from illnesses caused due to lack of hygiene.

The 360 degree campaign including TVC, Print ads and online education program, is conceptualized by Euro RSCG India.

Working on this campaign Satbir Singh, Chief Creative Officer, Euro RSCG says, “Dettol is the undisputed germ-fighting champion trusted by moms. Dettol understands a mother's concern for the well-being of her family. This concern is usually heightened around times when her family is under threat of disease like monsoons or when children shouldn't rink risk of falling ill like around exams. This is well appreciated by Dettol. And it marches step by step with the mother.”

Watch the TVC here:


Getting good grades and performing better than others is a constant pressure that all students go through. One must understand that while preparing for the examination day; staying healthy and stress free is extremely important. Eating Healthy, Proper Exercise, following a Personal Hygiene Regime thus becomes prime.

Educating on some health tips, Dettol says, “Getting ill before or during the exams is the last thing you would want as it can ruin all your preparations. Germs that are picked up in day to day situations can cause illnesses…”

Dettol suggests that you can follow these simple steps to reduce the spread of germs:

Have a bath daily with an Anti-germ Soap.

Wash your hands regularly with soap

  • Before eating
  • After using the toilet
  • After Coughing or sneezing
  • After Playing outside in the playground
  • Touching or handling class pets
  • Whenever hands look dirty or if they have touched a dirty surface

Non strenuous exercise is another essential aspect to be kept in mind during exam time. Gentle walking, swimming, jogging or cycling support memory function and help to de-stress students.

Actually, good nutrition should be part of your study plan because it's going to help you ace those tests. The better the fuel your brain gets, the better you'll study. Be sure to take out time for some fun everyday. Having a good laugh is a great way to de-stress and have fun. Have a set hour of leisure time everyday to have fun. Do not use this time to watch TV or read other books/magazines. Avoid any activity which strains the eyes as your eyes too need rest. Go out and play, take a walk, go meet a friend in the neighborhood, do some yoga, meditation or anything you like is best. Also ensure that you get a good night’s sleep.

Remember HEALTH 100% is MARKS 100%!

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