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Aidem Loses NDTV; Star India All Set To Handle NDTV Sales

According to the sources, an internal announcement was made last week in this regard by Raj Nayak. Rajat Arora | Delhi | March 14, 2011

Aidem Ventures, floated by industry veteran Raj Nayak, has lost its major client NDTV Group which has decided not to renew its contract after 31st March 2011. Aidem Ventures was handling ad sales for NDTV Profit, NDTV India, NDTV 24X7 and NDTV Good Times.

Sources close to the development have confirmed this development with BestMediaInfo.com. According to the sources, an internal announcement was made last week in this regard by Raj Nayak.

Raj Nayak floated Aidem ventures after quitting NDTV Media as CEO last year. NDTV had outsourced its ad sales to Aidem ventures for one year. Post this development, Aidem Ventures will continue with providing sales support for BAG Network, Sri Adhikari Brothers television network, MSN India, Live India, Sahara One, Filmy and Firangi.

Now, there are strong indications from highly placed sources in the industry that NDTV Group is outsourcing its ad sales to Star India. However, top officials from both NDTV and Star India have refused to comment on this matter at this point of time.

BestMediaInfo.com has also learnt that Star India will set up a special team for NDTV ad sales and speculations are rife that the team may be headed by Avinash Pandey, who currently heads the ad sales for Media Content and Communications Services (MCCS), a 74:26 venture between ABP and Star India that runs three news channels - Star News, Star Ananda and Star Majha.

However, putting an end to the speculations, MCCS has just termed it as a rumor and told BestMediaInfo.com that Avinash Pandey is not moving from the organization.

Speculations are rife that people who were looking after NDTV ad sales in Aidem Ventures will also be absorbed by Star India.

Rajat.Arora@BestMediaInfo.com

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