To provide an exclusive showcase for variety of entertainment content across mobile phones worldwide.
BestMediaInfo Bureau | Delhi | February 21, 2011
Zing, Asia’s biggest 24 hour music, lifestyle and entertainment channel, is now available on mobile phones after its launch on the mobile TV network Yamgo.
Zing, a Bollywood and Asian music-themed TV channel from Zee Entertainment, the largest South Asian entertainment network in the world, entertaining over five hundred million viewers across more than one hundred and sixty countries, including Australia, Bangladesh, Indonesia, Sri Lanka, Japan and the Middle East, is the latest channel to launch on the mobile content delivery network and will provide an exclusive showcase for Asian music content, Bollywood movies, reality television and celebrity gossip across mobile phones worldwide.
Mobile phone users across the world will be able to enjoy a mixture of contemporary Bollywood hits, pop, retro, urban and Bhangra music. Programmes that include celebrity interviews, artist profiles, movies, film premieres and parties will transport the mobile viewer into the centre of the glitz, glamour and glitterati of Bollywood.
The channel is renowned for delivering up to date Asian music, the latest Bollywood movies and the biggest stars. Launching Zing on the world’s leading mobile TV network will provide great music, movies and television shows that are unavailable anywhere else on mobile and offer viewers global access to their favourite celebrities, artists and movie stars.
Sangraam Marathe, Head of Subscription & Distribution for Zee Network Europe stated, “Since its inception Zing has made an enormous impact on the hearts and minds of the Asian television audience. Launching on the Yamgo TV network is an important and crucial step in reinforcing Zing as the world’s most popular Asian music and entertainment channel. We see enormous potential for further development of the brand and this innovative cooperation with the leading technology provider in the industry will place Zing at the vanguard of mobile TV growth.”
The new channel will deliver the best of Asian entertainment to any mobile devices, including iPhone, iPad, Android, HTC, Nokia, Blackberry and Samsung, and viewers will be able to enjoy programming, such as fresh music, spicy gossip, exclusive movies, film premieres, celebrity parties and innovative reality TV that takes them to the heart of Bollywood.
Mobile viewers will have access to a schedule comprising of hit shows such as World of Bollywood, delivering up to the minute news covering every detail of life in Bolly City, Celebz All Access, featuring exclusive, up close and personal content from the hottest artists, including Jay Sean, Apache Indian and RDB, Pure Bollywood, presenting the best of Bollywood soundtracks and Morning Jumpstart, the best breakfast show playing the freshest tunes and latest releases.
“Zing is one of the most popular Asian music and Bollywood entertainment channels. Consumers can now watch this content free on their phones anywhere, anytime on the majority of mobile devices. Bollywood and music are great for viewing on small screens, you can dip in and out of the channel whenever you have a few minutes of spare time and immerse yourself in the uplifting entertainment – it’s a great channel and we are delighted to have them on the Yamgo mobile TV network. We are leading the industry for free TV on the go and deliver the highest possible quality of service over mobile network,” said Ian Mullins, CEO and Founder, Yamgo.
Yamgo has also launched the IndiMusic TV channel, the world’s first global mobile 24/7 music channel dedicated to independent musicians. The channel acts as a hub for artists and musicians to promote and expose their music on television. Music fans will be able to keep up to date with the latest independent music for free anytime, anyplace and anywhere.