First to introduce Green signagesÂ for Mumbai; uses non toxic and 100% recyclable materials.
BestMediaInfo Bureau | Delhi | February 15, 2011
Continuing with its commitment towards innovation, Uninor has become the first telecom operator in India to introduce eco friendly retail signboards by usingÂ TyvekÂź Green Signageâs across retail outlets in the country. Uninor has introduced this environmental friendly medium inÂ Mumbai, making this landmark city one of the first circles to flag off the innovation of HDPEÂ (High-Density Polyethylene).
Traditionally the mediums and inks used for production of retail branding and shop visibility was Arlon Grey Media 13onz. However the move away from this platform to HDPE productÂ TyvekÂź Green Signages will ensure that Uninor spends lesser energy and resources in creating new signages. TheÂ TyvekÂź product is durable, light weight, waterproof, tear and puncture resistant in addition to being non toxic and 100% recyclable â making it extremely eco-friendly. The signages are printed using special UV inks instead of the regular solvent inks; the UV barriers present in the ink make this a resilient and long lasting branding option.
âWe are glad to be the first company in India to pilot innovation of HDPEÂ TyvekÂź Green SignageâsÂ across Mumbai. Being a responsible corporate, we were quite keen to explore an eco-friendly platform while driving visibility across retail outlets. This product we found is 100% recyclable and non toxic, making it the perfect combination of resilience, cost efficiency and most of all eco-friendliness.â, saidÂ Upanga Dutta - Business Head, Mumbai CircleÂ âÂ Uninor.
Since its operations launch in June 1st, 2010, Uninor has worked towardsÂ doing things differently than the rest. The companyâs commitment to innovation has seen it launching path breaking product propositions like Dynamic Pricing. The pilot project usingÂ TyvekÂź Green Signages is yet another example of Uninorâs endeavor to ensure a healthy and safe environment is maintained in the markets it operates in