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Uninor Goes Eco Friendly With Green OOH Innovation

First to introduce Green signages for Mumbai; uses non toxic and 100% recyclable materials.

BestMediaInfo Bureau | Delhi | February 15, 2011

Continuing with its commitment towards innovation, Uninor has become the first telecom operator in India to introduce eco friendly retail signboards by using Tyvek¼ Green Signage’s across retail outlets in the country. Uninor has introduced this environmental friendly medium in Mumbai, making this landmark city one of the first circles to flag off the innovation of HDPE (High-Density Polyethylene).

Traditionally the mediums and inks used for production of retail branding and shop visibility was Arlon Grey Media 13onz. However the move away from this platform to HDPE product Tyvek¼ Green Signages will ensure that Uninor spends lesser energy and resources in creating new signages. The Tyvek¼ product is durable, light weight, waterproof, tear and puncture resistant in addition to being non toxic and 100% recyclable – making it extremely eco-friendly. The signages are printed using special UV inks instead of the regular solvent inks; the UV barriers present in the ink make this a resilient and long lasting branding option.

“We are glad to be the first company in India to pilot innovation of HDPE Tyvek¼ Green Signage’s across Mumbai. Being a responsible corporate, we were quite keen to explore an eco-friendly platform while driving visibility across retail outlets. This product we found is 100% recyclable and non toxic, making it the perfect combination of resilience, cost efficiency and most of all eco-friendliness.”, said Upanga Dutta - Business Head, Mumbai Circle – Uninor.

Since its operations launch in June 1st, 2010, Uninor has worked towards doing things differently than the rest. The company’s commitment to innovation has seen it launching path breaking product propositions like Dynamic Pricing. The pilot project using Tyvek¼ Green Signages is yet another example of Uninor’s endeavor to ensure a healthy and safe environment is maintained in the markets it operates in


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