Both the channels will be available in the US on the leading DTH platform, DISH Network.
BestMediaInfo Bureau | Delhi | February 24, 2011
As the world order changes, India has become increasingly more important to the larger populace of the US, besides the large Indian diaspora who are interested in everything that happens in India. The launch of the 2 channels from Times Television Network will allow the South Asian community in US access to the Live Breaking news and analysis from India with TIMES NOW and the latest Bollywood gossip, news, music, and movies with zoOm. These channels target the urban premium audiences in India and will easily connect with the large and affluent Indian and Asian communities.
The network roped in Award winning Film stars Anil Kapoor and Vidya Balan for the launch event on 10th February held at the Marriott Marquise, Times Square, New York. The event was attended by the Consul Generals of India and Bangladesh, the senator from New York, the city commissioner of New York, the speaker of the New Jersey General Assembly and many corporates, media and the press.
Commenting on the launch, Vineet Jain, Chairman Times Television Network said, âOur endeavor, as Times Television Network, is to build our brands internationally and bring India closer to the world. The launch of our channels TIMES NOW and zoOm on the biggest platform for the Indian Diaspora- the DISH Network, will allow South Asian community residing in the US to be informed on the latest Indian news and current affairs besides being entertained with all thatâs happening in Bollywoodâ.
Adressing the press conference organized on the occasion, Sunil Lulla, Managing Director & CEO of Times Television Network highlighted the tremendous equity enjoyed by TIMES NOW and zoOm in India, their leadership positions and the continued efforts of Times Television Network to reach out to audiences across the world. He was excited that now more Indians and India-focused audiences in the US would be able enjoy the unique content that these channels provide to their viewers.
TIMES NOW and zoOm will be available in the US on the leading DTH platform, DISH Network. They are available on DISHâs Hindi Mega Pack with EPG numbers as: TIMES NOW Channel Number 652, zoOmâs channel number 649. In addition, TIMES NOW is also available on the DISHâs News Pack. Both channels will also be available on the Dish IPTV platform. The DISH Hindi Mega Pack is priced at $49.99 per month and includes 19 other channels.
Chris Kuelling, Vice President of International Programming for DISH Network said, âThe introduction of TIMES NOW, one of Indiaâs leading English news channels, alongwith our existing Hindi news channels makes DISH Network the go-to provider for the best Indian news coverage in the country,â He further added, âPlus, with popularity of Bollywood, zoOm is the perfect addition to the nationâs largest line-up of Bollywood-themed channels on the Network.â