Sony Entertainment Television Launches New Fiction Show

To telecast Chhajje Chhajje Ka Pyaar starting 28^th February, Monday to Thursday at 8.30 pm slot.

BestMediaInfo Bureau | Delhi | February 25, 2011

'Chhajje Chhajje Ka Pyaar' is the love story of Ginny and Dhruv which unfolds on a Chhajja. A romantic story that captures the human drama that unfolds in every north Indian household, where the epicenter of all comedy and tragedy is a terrace or 'Chhajja'. As the suggestive name reveals a love story that Indian audiences will adore – a star crossed theme of a girl and a boy whose destiny is intricately enmeshed with their families and the homes and 'Chhajjas' they share and occupy. Keeping up with the tradition of developing unique fiction shows that cut across all cross sections of audiences, Sony Entertainment Television presents this unique love story.

Based in Delhi the show revolves around Chhajjas which has an important social relevance and is a part of the history of every middle class family. In the coming few weeks, 'Chhajje Chhajje Ke Pyaar' will ensure viewers get another reason to be glued to their TV sets. Set in evocative old Delhi, 'Chhajje Chhajje Ka Pyaar' will enchant viewers.

Produced by Endemol India and written by Mahesh Pandey, the story showcases the relationship between two families, the  Sehgal's and the Tripathi's, living under the same roof and sharing a common terrace or Chhaja, one a landlord while the other is the tenant . Taking the story forward are the central characters Dhruv and Ginny, who share a unique love-hate relation. Audiences will be introduced to a host of colorful characters sharing different emotions and bonds of friendship, animosity, love, hate, conspiracy, trust and respect.

The star cast includes Kiran Kumar, Virendra Saxena, Mohini Sharma, Charul Rohatji, MazharSayed, Neha Janpandit, Aniruddh Singh and in the lead role are Shambhavi & Manish Tulsiyani

Speaking on the occasion of the launch, Ajay Bhalwankar Programming Head, Sony Entertainment Television, says, “The new year looks good for Sony with the launch of strong unique fiction shows like 'Chhajje Chhajje Ka Pyar', Kismat and Khottey Sikkey. With 'Chhajje Chhajje Ka Pyar', we will explore the popular and interactive family space in north Indian households and present the types of emotions that start and end with the ubiquitous Chhajja!! Due to its unique concept, the show will have a universal appeal as it goes on to prove an old adage of Indian society. “Shaadi do Dillon ka nahin; do parivaaron ka Milan hota hai!”

Commenting on the launch of Chhajje Chhajje Ka Pyaar, Deepak Dhar, Managing Director, Endemol India says, “Keeping in line Endemol's constant endeavor to create pioneering concepts, we are proud to announce Chajje Chajje Ka Pyar, a fresh and unique storyline. The central point of the show is a “Chajja” that will unfold the drama portraying varied emotions such as romance, comedy and tragedy. We are confident that with an engaging narrative, this show will win the hearts of viewers across the country.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com