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Radio One Launches Cricket Anthem ‘GO INDIA GO’

Gets LIC of India as presenting sponsor; a host of celebrities support the initiative.

BestMediaInfo Bureau | Delhi | February 17, 2011

Go India Go…! Is that 94.3 Radio One wants its listeners to cheer,  and the next few months seeing almost nonstop cricketing action, it is time for cricket lovers to tighten their belts and soak in the game. Taking the stance of ‘cheering for India’ and maintaining the trend of pioneering the music space, India’s leading music station 94.3 Radio One and LIC of India present the launch of “Go India Go…!” the Cricket Anthem dedicated to the Indian cricket team. The anthem is the launch pad for CRICKET RAAJ , Radio One’s special cricket property.

Go India Go…! Is in keeping with 94.3 Radio One’s core music proposition, where music gets integrated with the passion for cricket. Composed by Leslie Lewis, written by Swanand Kirkire and sung by Shaan and Kailash Kher, Go India Go is the voice of the cricket loving public which has found expression through this unique and catchy anthem.

Speaking on the association Shyju Varkey, National Head of Marketing 94.3 Radio One said “We at Radio One, understand Indians and their passion towards cricket. We want to be a medium to convey their passion, through music, towards their favourite sport.  We are proud to be the musical voice for Indian cricket lovers.

Vineet Singh Hukmani, Managing Director 94.3 Radio One said, ‘We have seen others create anthems for cricket as a sport but we wanted to create an anthem for Indian cricket and we, like our listeners, want India to win the world cup and we believe it will!…if a billion plus people cheer GO INDIA GO, it will resonate into a win!  The anthem is catchy and danceable and its aim is to unite India under the common desire of winning the world cup. With LIC on board as a sponsor, we have a brand that resonates an Indian-ness beyond compare. The anthem can be downloaded free from www.radioone.in/goindiago or one can sms INDIA to 53636 and download the same on the mobile and share it with other fellow Indians.

Continuing the trend of being INDIA’s ONLY MUSIC STATION, 94.3 Radio One had put graffiti walls in over 25 malls across the country to serve as a medium for cricket lovers to find a title for the INDIAN CRICKET ANTHEM. Many people selected the phrase GO INDIA GO and this was into a formidable music composition by Leslie Lewis.

‘PLAY YOUR MUSIC DAY’ 94.3 Radio One’s most popular monthly property along with Cricket Raaj also offers its listeners  ‘Cricket- Play your Music Day’ which will be hosted by none other than ‘the World Cup winning squad of 1983’.

Listeners can also tune-in to enjoy some exclusive daily updates by the legendary cricket commentator ‘Harsha Bhogle’, exclusively on 94.3 Radio One and contests that promise passes for winners to witness matches first hand.

Info@BestMediaInfo.com

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