Triggers campaign for AB Cartridges to give wings to its ambitious plans in printing industry of India.
BestMediaInfo Bureau | Delhi | February 22, 2011
Global Advertisers has executed an innovative OOH campaign for AB Cartridges. Global Advertisers is the one and only advertiser who have put up billboards at Sion for AB Cartridges, created the new concept of Corridor Branding in Mumbai. The campaign kicked off with 5 billboards of 42x42 to create the impact bombastic.
Global Advertisers’ landmark hoarding has also caught the attention of every commuter because of its strategic location, never-before quality and visibility.
Over the years, Global has distinctively created a niche in the OOH industry and dodged competition and recession by stressing on quality rather than quantity. Sanjeev Gupta, MD, Global Advertisers says that “I work towards the perfection. At Global we put heart and soul in developing only one outdoor site at a time- one hoarding but one-of-its-kind. This time we came out with a very new concept of Corridor Branding, with a set of 5 hoardings at one location for AB-Cartridges at Sion, which has created awareness about the product as well as brand identity.”
For the record, AB-Cartridge plays an active role in printing industry in India, they remanufacture Printer cartridge, laser printer as well as inkjet printer cartridges. Anil Bhadhuria-Owner AB-Cartridge, believe that the positioning of billboards attracted many eye balls towards it, the set of 5 hoardings together effectively communicated our message and I believe OOH has got immense potential to influence our target group.”