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Conde Nast India Launches Vogue On Ipad

Vogue 365 is a free to download iPad application; digital magazines of Conde Nast are priced at Rs 100 on iPad.

BestMediaInfo Bureau | Delhi | February 11, 2011

Conde Nast India unveils a free to download iPad application - Vogue 365. The App developed by the Conde Nast India print and digital teams are available at the iPad App Store or at http://itunes.apple.com. The launch of this new App comes close on the heels of the paid-for iPad editions of Vogue, GQ and Conde Nast Traveller magazines that were recently launched.  Priced at Rs 100, the digital magazines are available to download on www.zinio.com.

On the launch of iPad app, Alex Kuruvilla, Managing Director, Conde Nast India, said, “The launch of the Vogue 365 App and iPad editions of our titles is part of our strategy to build India’s leading premium digital platform. Our digital properties are rapidly making inroads into the daily lives of our affluent audience. Digital innovations like Vogue 365 are exciting because they take the magnificent visual delight of Vogue and add on a whole new interactive experience using the immense inherent power of devices like tablets.”

Innovative features of Vogue 365 App include:

1. Fashion photography, insider tips and information on all things fashion and beauty

2. 365 ‘new’ images in a year – one new image every day

3. Behind the scene imagery, social network connect – save and share favourites on Facebook and Twitter

With the launch of Vogue 365, advertising in the App is also enhanced – interactive images, slide shows and videos of brand campaigns. Neutrogena is one of the first premium advertising partners.

Adds Maya Hari, Director Digital Conde Nast India, “It is our ongoing pursuit to bring premium content and innovation to audiences across various multimedia platforms like online, mobile and now tablet devices. With the launch of the iPad in India, our Vogue 365 app will be an exciting avenue for premium audiences to experience the best of fashion and beauty in India.”

Also read: Taproot India Wins Creative Duties For Conde Nast India Mukta Puri Chadda Joins Conde Nast Digital As National Sales Head Conde Nast Traveller Arrives In India GQ India Goes Digital


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