Big Cinemas Launches Facebook Fans Choice Awards

A first of its kind Indian popular choice movie awards is solely reliant on Facebook fans from India and USA.



BestMediaInfo Bureau | Delhi | February 2, 2011

BIG Cinemas, India's largest cinema chain, a division of Reliance MediaWorks Limited and a member of Reliance ADA Group, today announced 'BIG Cinemas Fans Choice Awards 2011', a first of its kind Indian movie awards, where only Facebook fans from India and USA determine the best in Indian movie entertainment across categories and languages.

Starting from February 1, 2011, fans can vote for their favorites on http://bigcinemas.com/fans for 10 Hindi film categories and 5 Tamil and Telugu film categories each, including Best Actor – Male and Female, Best Film and Best Director among others.

The highest voted entertainers from combined votes in each category for all 3 languages will be announced on March 03, 2011 on the BIG Cinemas Facebook fan pages.

BIG Cinemas will also be awarding complimentary movie tickets for a year and exciting movie merchandise to the fans.

Commenting on this initiative, Anil Arjun, CEO of Reliance MediaWorks said "We have an active and fast-growing presence of consumers across our online engagement mediums and we see immense opportunity in leveraging their social behaviors and take consumer engagement to the next level. BIG Cinemas Fans Choice Awards 2011 is one such unique initiative using Facebook as a platform and we are excited to be giving our spirited fan base of cinema-goers the power to choose and vote the best in Indian entertainment"

BIG Cinemas is India's largest cinema chain with over 550 screens spread across India, the United States, Malaysia, Nepal and Netherlands. BIG Cinemas has been awarded the “Entertainment Retailer of the Year” honor at the India Retail Forum 2009 and has also been awarded 'International Exhibitor of the Year 2008' by CineAsia 2008 at Macau. BIG Cinemas' innovative concept of Cinediner which combines fine dining and movie watching has won the award for Most Admired Innovative Concept of the Year at Images Retail Forum 2010.

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