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UTV Movies Brings First Ever Movie Festival On Ajay Devgn

A week long movie festival JEEYO AJAY is a part of the brand tagline JEEYO BOLLYWOOD.

BestMediaInfo Bureau | Delhi | January 21, 2011

Its time for Ajay Devgn’s fans to rejoice as UTV Movies proudly presents the first time  ever movie festival on the Indian television on Ajay Devgn from 24th January, 2011 to 28th January, 2011 which has been  named as JEEYO AJAY only on UTV Movies. The channel in the past has celebrated festivals of famous bollywood personalities like Aamir Khan, Salmaan Khan, Akhshay Kumar, Aishwarya Rai, Imarn Hashmi etc and now taking the initiative forward and tracing the increase in popularity of Ajay Devgn, the channel has decided to go ahead with an exclusive festival for Ajay.

JEEYO AJAY is a part of the brand tagline JEEYO BOLLYWOOD where the channel urges viewers to live life bollywood style. The channel will showcase the best of the Ajay Devgn’s film’s where one would be able to view ace films like Apaharan, Raju Chacha, Hum Dil De Chuke Sanam, Kachche Dhagge & Golmaal Returns.

Overwhelmed with the response from his fans after his mind-blowing performance in Golmaal 3 and Toonpur ka Superhero, Ajay Devgn has decided to get close and personal with his fans! Ajay Devgn on 18th January, 2011 will be interacting with his fans directly through UTV Movies facebook fan page on a webcam. Through this initiative UTV Movies not only gives its viewers to see the best of films of their favourite star Ajay Devgn but also allows them to have a personal chat with their superhero. The web chat will be conducted on the UTV Movies fan page between 12-1PM on 18th January, 2011 in UTV Movies face book fan page.

Kunal Mukherjee, Marketing Head, UTV Movies comments, “Audiences are now looking at interactivity as a driving force in their lives and social media is the confluence of one-on-one interaction in today’s wired world. Facebook is the ideal destination to connect the fans with their favorite stars. With Ajay Devgn, UTV Movies is taking forward its core proposition of Jeeyo Bollywood to its audiences. We are confident that ardent fans will log on to connect with Ajay and UTV Movies.”

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