Innovative OOH campaign to celebrate the anniversary with the superheroes movies on the channel in January.
BestMediaInfo Bureau | Delhi | January 14, 2011
UTV Action, the number 1 action channel completes one year of high-octane presence in the country and the channel within a year, has managed to streamline a dedicated chunk of viewers who are glued on to the channel. To celebrate the anniversary in its true essence, UTV Action introduces the BIG BANG property where one would not only be able to view but also experience action a notch higher than the usual. How? Simple.
UTV Action brings to your television the films of the legendary superheroes like Spiderman, Superman, Batman, Blade Trinity and Hancock. But there is life beyond just showing these movies on the channel. The channel along with its customary marketing activities has executed various pioneering and innovative ideas to promote the Big Bang Action Heroes property. To start with, the channel has engaged with Radio Mirchi across 10 cities running a contest worth Rs. 10,000 cash prizes for the listeners every day in each city, cumulating into a cash prize of 20 lakhs in 20 days.
Furthermore, Mumbai has been plastered with huge outdoor innovations in the month of January – with massive cut-outs of the superheroes across buildings and mobile vans. Taking this initiative forward as a part of the Big Bang property the channel has panned out an innovative below the line activity where in the three superheroes Spiderman, Batman and Superman, would get on the streets for a social cause. The cause that the superheroes would adopt is of road safety and city cleanliness. This activity will be held in Mumbai and Delhi for this month.
Kunal Mukherjee, Marketing Head, UTV Acton said, “UTV Action celebrates the essence of action with the Big Bang property where the legendary superheroes-Superman, Spiderman, Batman would be entertaining their patrons both on on-air and off-air. I am sure action lovers are going to thoroughly enjoy this high octane action packed month with UTV Action, both on and off it.”
Kunal adds further, "This is UTV Action’s call to action for its consumers to participate in creating awareness about issues like Road Safety, cleanliness, etc along with their favourite superhero.”
The month of January will witness a line up of great film starting from Superman Returns on 1st January, 2011, Hancock on 8th January, 2011, Batman Returns 15th January, 2011, Blade: Trinity 22nd January, 2011, Spiderman 29th January, 2011 every Saturday @ 8:45