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Tyroo & MediaMind Join Hands To Launch VooDoo

To create digital magic with a next generation rich media ad format.

BestMediaInfo Bureau | Delhi | January 25, 2011

Tyroo Media, a leading ad network in India and MediaMind, a leading global provider of digital advertising campaign management solutions today announced their partnership along with launch of a new ad format called VooDoo. This new format combines the expression of video with the strength of social media to create a unique high engagement brand communication vehicle that allows the consumer to experience the product without leaving the context.

Speaking on the partnership, Nitin Chowdhary, Business Head India, Tyroo Media said, “We aim to provide the best in class capabilities to advertisers to reach their target audience and engage them effectively so as to maximize brand recall. MediaMind, with its proven expertise in rich media formats, is an ideal partner for us in this quest. The growth of bandwidth is leading to increased use of formats such as video and rich media. Brand advertisers on the Tyroo Network now leverage these formats to create a far more enriching brand experience for the consumer.”

When asked about the new product, Nitin says, “VooDoo, jointly developed by Tyroo and MediaMind, is a high engagement ad format that leverages video and social media to create a unique brand experience for the consumer. I look forward to many such innovations that harness our combined capabilities”

“Tyroo is one of India’s largest horizontal ad networks. Their tremendous reach and experience of working with advertisers and publishers in the Indian eco-system makes them an ideal partner to showcase our rich media capabilities. We are proud to have worked with them to create VooDoo to provide a high engagement ad format to brand advertisers. We look forward to working with Tyroo to bring more exciting innovations to the digital media space in India.” added Raghu Seelamsetty of MediaMind.


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