In-Store Asia Returns With Special 'Shopper Insight' Edition

2011 edition to explore the role for insight across retail formats and product/service categories.

BestMediaInfo Bureau | Delhi | January 27, 2011

In-Store Asia 2011, the sixth edition of the exclusive show on Shopper Marketing, will focus almost exclusively on the role for Shopper Insight in delivering success at retail for both brands and retailers. The three day expo, convention & awards event, to be held at the Bombay Exhibition Centre in Mumbai between 1st - 3rd February, is centered on the theme “Insight before Activity” and will explore strategies, best practices and international case studies on harnessing Shopper Insight for success at retail.

“Since the first event in 2005, the content at In-Store Asia has been constantly evolving to address the changing needs and expectations of the industry itself,” explains Sachin Jante, Chief Content Officer & Marketing Strategist, VJ Media Works Pvt Ltd . “Today, Shopper Marketing is widely acknowledged as a unique and critical  component of any successful marketing program. The logical next step, therefore, is to focus on one of the most determinants of success in any Shopper Marketing program, which is Shopper Insight. And hence the theme, “Insight before Activity” to emphasise the need for making insight the engine that drives any activity at retail.”

Over two days, the convention at In-Store Asia 2011 will analyse the process of insight generation, interpretation and application that drive some of the most successful Shopper Marketing programs in India and from across the globe. The focus will also be on delivering a comprehensive perspective on insight by retail format (kirana, organised retail etc., product/service category (FMCG, lifestyle, toys, mobile phones etc.) and by retail practices ( category management, design, visual merchandising etc.).

“Given the broad scope for Shopper Insight in almost all retail activity, it was critical that the content address all important facets of retail activity to deliver a comprehensive study of insight at retail,” adds Sachin. “To achieve that we have put together a panel of speakers representing brands, retailers, designers, visual merchandisers and shopper marketing & communication agencies from across product, service & retail classifications to provide an useful world-view, so to speak, for delegates.”

The convention will culminate in an awards evening where outstanding retail projects, chosen by an international panel, will be recognised with the VM&RD Retail Design Awards 2011. The Expo at In-Store Asia will afford all shopper marketing practitioners and service providers the opportunity to access some of the finest and latest shopper marketing products, services & technologies from the region.

Info@BestMediaInfo.com

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