To distribute special 3D glasses with the issue for the entire readership base of more than 22 lakh in Delhi NCR.
BestMediaInfo Bureau | Delhi | January 21, 2011
This Saturday, your newspaper will reach out to you in a way you might not have imagined before. With your regular issue of HT Estates, the real Estate and property supplement of Hindustan Times, you will get a special 18 page issue that exemplifies how far we have come in print technology. Seen through the special 3D glasses (included with the issue), the whole paper comes alive with buildings, skyscrapers, gardens, town-halls, as clear as seeing them in real life.
Similar innovation was done by Hindi daily Dainik Bhaskar Jaipur on special Diwali issue in 2010.
With more than 22 lakh readers in Delhi NCR, the execution of this project is a mammoth task. All the ads as well as Edit content of this issue is in 3D and needs to be seen through the special 3D glasses, free with every copy on Saturday.
Speaking about the issue, Shantanu Bhanja, Vice President - Marketing, HT Media, explained, âAs the No. 1 newspaper of Delhi, we are delighted to be in the forefront of innovative practices such as these. The future of media depends on its ability to quickly take on new formats, changing media habits and technological breakthroughs. The 3D HT Estates issue is the perfect example of how technology can be adopted to enhance the reader experience without making huge investments and changes in media consumption.â
Vasantha Angamuthu, Editor, Special Projects, HT Media, elaborates on the content of the issue, âAptly enough, given the background we focused the content of this special issue on the Future of Real Estate. International and national architects like Cory Ticktin, James Law and Paul Swift take you through the homes of the future. As you put on your 3D glasses, it is a fascinating journey to be on.â