BIG CBS Buys BroadView To Handle Broadcast Management System

It is a fully integrated Broadcast Management System for Ad Sales, Traffic, Programming, Scheduling, Acquisitions and Billing.

BestMediaInfo Bureau | Delhi | January 19, 2011

BIG CBS, the joint venture between Reliance Broadcast Network Limited and CBS Studios International, has bought 'Broadview' to handle its Broadcast Management System. Broadview is exclusively handled by U-To Solutions in India. The operations include three wholly owned channels namely BIG CBS PRIME, BIG CBS SPARK, BIG CBS LOVE.

BroadView's Suite is a fully integrated Broadcast Management System for Advertising Sales, Traffic, Programming, Scheduling, Acquisitions and Billing.

Ashutosh, Chief Operating Officer at Reliance BIG Broadcasting Pvt. Ltd, said, “The primary reason we selected BroadView, is that it is a fully integrated offering which brings flexibility and adaptability for our business.

Sumit Suri, Director, U-TO Solutions added, “This is yet another milestone for us and a crucial validation of our effort to provide cutting edge products and solutions to the Broadcast Industry. With our array of products and solution we have now managed to successfully provide solutions to Broadcasters for both forms of revenue AD Sales, and Subscription. We are very excited about our new initiatives focused on content owners.

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