Advertisment

Rediffusion Y&R Wins Digital Mandate For ITC Classmate

Rediffusion – Y&R is already the creative partner of ITC working on its stationary brand Classmate.

author-image
BestMediaInfo Bureau
New Update
Rediffusion Y&R Wins Digital Mandate For ITC Classmate

Rediffusion Y&R Wins Digital Mandate For ITC's Classmate

Rediffusion – Y&R is already the creative partner of ITC working on its stationary brand Classmate.

Hitesh Ranot | Delhi | September 23, 2010

publive-imageRediffusion-Y&R, consolidating on its existing relationship with ITC, has bagged the digital mandate for ITC's stationery brand, Classmate.

Confirming the development, Rachana Dharia, Business Head- Digital, Rediffusion-Y&R Mumbai, said, “What worked in our favor was our ability to understand the nuances that make online communication appealing to the youth.”

To this, Paritosh Srivastava, Executive Vice President and Branch Head, Rediffusion Y&R, Bengaluru, adds, “We hope to come up with some exciting work on Classmate. The Classmate commercial created a fantastic response for the brand. We hope to bring alive the idea of 'the Big ideas in you' by an interactive and engaging experience.

“The digital team at Rediffusion-Y&R is great! It is brimming with some great fresh ideas as well as lots of passion. Great for a brand marketer to work with such partners” says Karan Kumar, Marketing Manager, ITC stationery business which markets brands Classmate & Paperkraft brands.

The online campaign is expected to go live in the next few weeks.

Hitesh@BestMediaInfo.com

Info@BestMediaInfo.com

Advertisment