MediaCom Named M&M Media Agency Of The Year 2010

Picks up 5 awards for individual campaigns for Dell, Shell, EA and two for Gillette and received two Highly Commended mentions.

BestMediaInfo Bureau | Delhi | September 14, 2010

MediaCom has been named Media Agency of The Year at the 2010 M&M Awards, for the second year running.

The M&M Awards recognise and celebrate leading multi-market advertising campaigns, the most innovative and effective work and the finest co-ordination of multi-local advertising strategies.

At the ceremony in London last night, Stephan Allan, Chairman and CEO of MediaCom Worldwide, picked up the award on behalf of the network. MediaCom also picked up five awards for individual campaigns for Dell, Shell, EA and two for Gillette and received two Highly Commended mentions.

The extent of MediaCom's domination was underlined by the number of campaigns that the network had shortlisted -18 entries across nine categories - which was the highest amount by a single agency network.

After receiving the award, Stephen Allan said, “Following the success of our agency at the M&M Awards, we have now secured three consecutive Global Agency of the Year titles including the 2009 M&M International Agency of the Year and the 2010 Festival of Media Agency Network of the Year. These wins highlight the genuine cross-market thinking of our network and reward the tremendous efforts of our staff, who work hard to produce excellent work for our clients. I am extremely proud of what we have achieved so far, and I look forward to raising the bar even further.”

MediaCom's full list of winners is as follows:

Best Campaign for Reaching Business & Political Decision Makers - MediaCom India, Dell Heroes

Best International Corporate Branding / CSR Campaign – MediaCom International, Shell helps drivers save fuel

Best International Communication Strategy - MediaCom India, Gillette Mach 3: Women Against Lazy Stubble

The International Targeting Award - MediaCom International, Battlefield Bad Company 2 Launch

The Effectiveness Award - MediaCom India, Gillette Mach 3: Women Against Lazy Stubble

Highly Commended mentions:

Best International Launch Campaign - MediaCom International, Battlefield Bad Company 2 Launch

The Effectiveness Award - MediaCom Philippines, Downy Vanguard

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