Launches innovative campaign for Colors’ Fear Factor Khatron Ke Khiladi, Level 3.
BestMediaInfo Bureau | Delhi | September 15, 2010
BIG Live, the experiential marketing arm of Reliance Broadcast Network Limited launches yet another effective and innovative campaign for one of the most popular and adventurous reality shows on Indian television - Fear Factor Khatron Ke Khiladi, Level 3, from the house of Colors television. This innovative campaign which ran for a week has ensured maximum reach and multiple touch points through innovative, clutter-breaking and exciting on ground events across the cities of Mumbai, Delhi, Chandigarh, Indore, Ahmedabad and Lucknow. The campaign garnered huge eye-balls, leading to much curiosity, awareness and tunes in to the latest season of Fear Factor, Khatron Ke Khiladi.
In order to bring in maximum visibility for the reality show, BIG Live crafted out of the box ideas using familiar mediums of communication and using with innovative and never seen before ideas. The flawlessly executed activity by BIG Live called ‘Is your Heart Strong enough to face the Fear?’ comprised of a Healthy Heart check-up conducted across cities for over a period of four days and enabling people to check whether their Heart was strong enough to deal with the 3rd Level of Fear factor Khatron Ke Khiladi.
Another path-breaking idea initiated and executed by BIG Live was to stimulate the minds of the audiences by checking their fear-o-meter! Aptly christened ‘If You Think this is Fear, Think again!’ BIG Live conceptualised yet another unique and path breaking idea which saw the towing of vans smashed cars across the cities… this not only helped garnering eyeballs, but also had a ‘spot contest’ where people could SMS in and win fabulous prizes.
Commenting on this initiative, Navneeth Mohan, Business Head, BIG Live said, “The mandate from Colors was very clear – to offer innovative, pioneering and never done before activation that will excite the consumer and create awareness It brings great pleasure for BIG Live to initiate such unique on-ground activity for Fear factor Khatron Ke Khiladi across India and provide a unique and innovative experience to the target audience by creating buzz and hype to the show.”