TBWA\INDIA Wins Creative Duties For Yatra.com

The account is pegged at an estimated Rs 20 crore; the incumbent is Rediffusion Y&R, Delhi.

BestMediaInfo Bureau | Delhi | August 17, 2010

Yatra.com, a leading travel brand in the country, has assigned its creative mandate to TBWA\India's Gurgaon branch. The agency won the account, pegged at an estimated Rs 20 crore, following a multi-agency pitch. The incumbent was Rediffusion Y&R, Delhi.

Elated at the win Nirmalya Sen, MD TBWA\India said, "We are delighted to get this opportunity to help strengthen brand Yatra.com. To grow exponentially you need to look beyond the sameness in a category and think disruptively. And that is perhaps more true of this category than any other. We are looking forward to using Disruption and Media Arts to help take the brand and the category beyond just online ticketing to the rich space of travel."

Pratik Mazumder, Head Marketing & Strategic Relations, Yatra.com said, "We were looking for a partner who would think out of the box and in TBWA we saw a partner whose disruptive thinking and creative approach will leverage Yatra.com as a brand and create differentiated propositions and value in the cluttered, commoditized travel market by developing integrated marketing programs across media platforms"

Yatra.com is a smart travel company providing information (pricing and availability) and booking facility for air travel, hotels, buses and car rentals across 5000 large cities and small rural areas around the globe. As an online travel company, Yatra.com acts as a complete tour planner for travelers and is a one-stop shop for every travel need.

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