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Sandy Pinto, Founder, Purple Spinach

Sandy Pinto has recently launched Purple Spinach Communications after quitting Ignitee Digital Solutions as Senior Vice-President.

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BestMediaInfo Bureau
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Sandy Pinto, Founder, Purple Spinach

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“Change is not just the only constant in life; it is a way of life.”

That's the mantra Sandy Pinto lives by. Perhaps that explains the quantum leap from graduating in zoology to understanding the intricacies of a consumer's mind! As he says, “If you don't change, you perish.”

And change he did. Starting off as an advertising trainee in Rhizic Communications, he went on to make a mark in Vyas Giannetti Creative. Taking over the reins of its Mumbai office, Sandy worked on several top-notch brands. Aditya Birla Group, Birla Sun Life Insurance, Birla Sun life Mutual Funds, Discovery Travel & Living, Zee Network, Indian Express, Air Mauritius, Tata AIG, HDFC Ergo, VISA and Sony Entertainment Television, to name a few.

While at the helm of VGC, he was quick to realize the power of the been online medium. Unlike others, who were content to predict its success, Sandy joined the online revolution by joining Ignitee Digital Solutions as Senior Vice President. His learning was immense here but soon, it was time to move on to newer horizons.

This once, on to something very close to his heart. His own agency. He had been toying with the idea of floating his own outfit for years and with a solid ten year experience, he knew he was ready to take the plunge. Ergo, Purple Spinach Communications. The birthplace of ideas. Sandy believes, “Ideas are the driving force behind our brands. Our ideas reflect who we are and where we want to be.”

Sandy opines that while everyone pays lip service to a 360 degree approach, there are seldom few who actually implement it. Enter Purple Spinach. Armed with a young, dynamic team that is passionate about 'out of the box' thinking, Sandy believes he can deliver exactly what clients are looking for. After all, as a small agency with big ideas, there are no systems to curtail their vision!

“Currently, Purple Spinach is partnering ICICI Life Insurance in some of its marketing initiatives. What's more, we have designed the identity for India's first Public leadership Programme for the Chankaya Institute of Public Leadership – a first in India. We will be launching their communication in the months to come. We also have exciting clients in the Pharmaceutical industry like Elder and IPCA.”

It sure sounds like an exciting time at Purple Spinach, what with pitches galore and the fresh minds at work. “We sure hope to make things possible because there is nothing bigger than an idea,” Sandy signs off in his trademark optimistic style.

Rise n shine all you stars. Write to us at RisingStar@BestMediaInfo.com if you are the shining star, and we shall spread the word far, quite far...

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