Registers 57% growth in new subscribers; ups its acquisition target for FY2011.
BestMediaInfo Bureau | Delhi | August 30, 2010
Adding 1 million new subscribers in less than six months of the current fiscal, 57% more than what it added during the same period last fiscal, Dish TV, India’s leading DTH service provider has ever since it started its operations in 2004- 2005 maintained its leadership position in the fiercely competitive Indian DTH industry. This year the overall industry is also expected to do significantly better in terms of subscriber acquisition as compared to the previous fiscal, with Dish TV maintaining its lead.
With more than 2 million subscribers being added every quarter, the Indian DTH industry is poised to overtake the current leader (U.S.) which currently adds around 1.5 million subscribers each year. BSkyB, UK’s leading; News Corp owned DTH service provider is now just around 1 million more than Dish TV subscribers.
Upbeat about the prospects for the year ahead, the management has re-worked on its subscriber acquisition target for the current fiscal and is hopeful of adding at least 3 million subscribers during the whole of FY 2011. The target stands revised from the earlier estimate of 2.5 million subscriber additions.
Speaking on the occasion, Jawahar Goel, Managing Director, Dish TV India Limited, said, “It is extremely gratifying to constantly emerge amongst the top grosser in the industry in terms of subscriber acquisitions. We view this as overwhelming customer response to Dish TV and its offerings. The 8 million mark stands testimony to the efforts that we have put in making our services and infrastructure the best in class. It also establishes the sanctity of our overall business model and our effort towards creating shareholder value.”
R.C Venkateish, CEO, Dish TV, added, “We are pleased that we achieved our target of 8 million subscribers ahead of time. Thanks to our customers, trade partners and the entire team of Dish TV, the 8 million mark has helped us re-look at our targets with a new sense of optimism and zeal. It would be our constant endeavor to stand up to the expectations of all our stakeholders and keep coming up with positive surprises. We now look ahead to exit the current fiscal with a 3 million strong subscriber addition.”