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Volkswagen’s Innovations for Everyone Sees Huge Participation

More than 5000 participants discover their creativity in India’s first Innovation campaign launched by Volkswagen

BestMediaInfo Bureau | Delhi | December 21, 2010

Innovations for Everyone, a first of its kind campaign in India was initiated and launched by Volkswagen in September 2010. It is aimed at identifying the potential of relevant innovations that could lead to technological or scientific breakthroughs to help improve quality of life.

In the quest to discover India’s most innovative and creative ideas in the field of technology, reengineering, and environment, Volkswagen received an overwhelming participation of more than 5000 individuals.

This was conducted in close association with the National Geographic Channel.

Today’s grand finale showcased the three winning innovations each of who were monetarily awarded for their efforts by Volkswagen. The final winning innovation which was decided by public voting was also awarded, the Vento, Volkswagen’s latest premium entry level sedan.

Speaking on this occasion, Lutz Kothe, Head of Marketing & PR, Volkswagen Passenger Cars, Volkswagen Group Sales said, “Innovation is one of our key brand pillars and with this campaign our attempt was to bring the brand closer to the people of India. We wanted them to think free, give their ideas and thoughts an identity and move towards a world of modernization and we are delighted with the response that we have received with this very first campaign. We look forward to continue this campaign in future”.

Keertan Adyanthaya, Managing Director, Fox International Channel & National Geographic Network India says, “India has some tremendous potential and in the past has also given some of the greatest talents such as Amartya Sen, APJ Abdul Kalam, CV Raman to the world. It is imperative that we should leverage the talent of the country and bring it to light. At Nat Geo it’s been our constant endeavor to encourage people to live curious. With Nat Geo Volkswagen Innovation for Everyone, the channel takes pride to provide all the budding innovators an opportunity to put their out-of-the-box ideas to test. We are extremely excited to put these ideas into practice and encourage Innovation in the country”.

Three winners and the Innovations:

Technology Edge

Name: Balaji KV, Rajasekhar Inguva

City : Bangalore

Innovation: USB to USB copier

The innovation is about transfer of data from any removable storage devise to other removable storage devise with the help of hand held mobile devise which uses USB technology. It uses most of the recycled parts and plastic. The devise is still under patenting and design registration.

Re- Engineering Edge

Name: Alok Agarwal, Anoop Honnekeri, Rohit Saxena

City : Jaipur

Innovation: Bio Feedback through Electronic Goniometer

Biofeedback is a technique that trains people to improve their health by getting feedback from bodily processes. We have tried to expand this concept by integrating a feedback device in the mechanical angle measuring instrument Goniometer. The prototype was tested on a child with reduced mobility.

Environment Edge

Name: Santosh K

City: Bangalore

Innovation: PPP Model for Idling Pollution Control

The problem of pollution caused by engine idling in cars, trucks and buses is coming under increasing scrutiny by regulators around the globe. The proposal is to develop a wireless- enabled idling sensor technology for vehicles and deliver an integrated pollution control.

Info@BestMediaInfo.com

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