Brings Analog Copy Protection technology which distorts copies made on any VHS and DVD recorders.
BestMediaInfo Bureau | Delhi | December 21, 2010
Tata Sky, the joint venture between the TATA Group and STAR today announced that it has signed an agreement with Rovi Corporation, a leading provider of digital entertainment technology solutions, for Analog Copy Protection (ACP) technology. ACP technology from Rovi helps prevent the unauthorized use of broadcasted content.
Tata Sky will deploy ACP technology from Rovi in all of its set-top-boxes to help protect against unauthorized content copying. ACP, a technology that is transparent to viewers, significantly distorts copies made on any VHS and DVD recorders.
Yigs Riza, Chief Technology Officer, Tata Sky said, “It is important that Tata Sky protects the broadcast content. Our content partners make significant investments in creating high quality and high value content, thus it is important that we ensure that revenues are not lost through unauthorised copying that compromises the value of their content.”
Corey Ferengul, EVP, Product Management and Marketing, Rovi Corporation said, “To enable the growth and development of TV services in India, it is important that broadcasters adopt technology that helps to prevent unauthorised use of content and helps ensure that authorised use of content is correctly monetised. We are pleased to work with Tata Sky and to help them protect their partners’ content and revenues.”