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Stratagem Media Organizes 2nd Training Program Under RHYTHM

Participants include Sony, Dainik Bhaskar, Mahuaa TV, Maa TV, Sakal, VJM Media, Mail Today, My FM, Saakshi, & WWM.

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Stratagem Media Organizes 2nd Training Program Under RHYTHM

Stratagem Media Organizes 2nd Training Program Under RHYTHM

Participants include Sony, Dainik Bhaskar, Mahuaa TV, Maa TV, Sakal, VJM Media, Mail Today, My FM, Saakshi Newspapers & Worldwide Media.

Rajat Arora | Delhi | December 20, 2010

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Stratagem Media Pvt. Ltd. – an independent media services company held its 2nd training program in 4 months, under the banner of The Media RHYTHM series, in Mumbai. It was a 2-day affair, for media sellers, with 21 participants from 10 media companies, with an average experience of about 7 years.

RHYTHM is an acronym for Realizing Higher Yields thru' Talent Harvesting in Media. The purpose of the program was to enable participants to channelize the thought processes that govern modern day practices in media selling.

Participating companies included Sony Television, Dainik Bhaskar, Mahuaa TV, Maa TV, Sakal, VJM Media, Mail Today, My FM, Saakshi Newspapers & Worldwide Media.

The program was flagged off by Sam Balsara, Chairman & Managing Director – Madison World. He applauded participants for being in media sales and spelt out the expectations of media companies whilst addressing their concerns.

Over 2 days, the participants listened to industry stalwarts from both sides of the media business – the buying and the selling side. Trainers included Amit Ray, Kunal Jamuar, Suresh Balakrishnan, Jairaj Padmanabhan, Akshay Vyas & Madan Sanglikar.

The modules were conceived and anchored by Sundeep Nagpal – the Founder-Director of Stratagem Media Pvt. Ltd.

The topics were about behavioural aspects and about industry issues, including:

Selling in a supply-driven market

Capitalizing on the potential of Regional media

Negotiation dynamics

Generating media sales ideas continually

Recognizing and adapting to a variety of specific client behaviour patterns

Networking & relationship management

Internet concepts

Nagpal believes that such open programs are useful for companies who wish to develop talent & knowledge base of select personnel in their sales departments.

He adds “As it normally happens, different parts of the program content prove useful to different participants. But, as a whole, the program also orients the line of thought and helps to condition the mind”.

According to Suresh Balakrishnan, “These programs are a tailor made for the media industry. Considering the pressure on top lines, The Media RHYTHM initiative is a great step in bringing some basic inputs to a training starved industry. Media companies don't have a structured training program or calendar for most employees as a result there is absolutely no investment in individuals. Such programs help organizations to provide a window into the media world, and take the onus of training away from the companies”.

He adds “I think Stratagem Media has identified the need to help develop talent in an industry which is always looking for it. I think these initiatives should be more frequent so as to really benefit this industry as a whole”.

Jairaj Padmanabhan says that “Given the dynamics of the media industry, there' s an increasing need for harvesting talent. A learning oriented series like Media RHYTHM strives to strengthen foundations as well as kindle new learnings. With speakers specializing in behaviour & domain skills/ knowledge, it's an ideal back-to-school experience.”

Akshay Vyas felt that the purpose of such programs is to serve as being motivational simply through enlightenment.

Stratagem Media has been in the media sales training space for more than 15 years. It has, under its belt, a plethora of customised and open programs on a variety of issues that media sellers are faced with. It has built a formidable set of resources in the area of training for media sales teams, and by now, Stratagem has trained more than 3000 ad sales people over the last 15 years from reputed media houses.

Stratagem Media began as a media planning hub for medium-sized ad agencies in the early 90's and somewhere along the middle of the last decade itself, it morphed into a media services company mainly in the area of ad sales.

Rajat.Arora@BestMediaInfo.com

Info@BestMediaInfo.com

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